Ottawa, a city of about 1 million people, is the capital of Canada and anchors the Ottawa-Gatineau region of about 1.5 million on the Ontario-Quebec border. Parliament Hill, the Rideau Canal and the ByWard Market draw millions of tourists, and the canal becomes the world's largest skating rink during Winterlude.
The federal government is the largest employer, and a growing tech sector, the University of Ottawa and Carleton University add professionals and students. Highway 417 (the Queensway) runs east and west through the city, and Highways 416 and 174 connect the suburbs, so billboards reach commuters, students and visitors in English and French.
Billboard advertising in Ottawa is an effective way to build brand awareness across Ottawa and the National Capital Region. Prices on BillboardsIn range from about $600 to more than $3,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Ottawa include Highway 417 (the Queensway), Highway 416, Highway 174, Bank Street, Rideau Street and Carling Avenue. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on Highway 417 reach the most commuters, while Bank Street, Rideau Street and Carling Avenue reach local shoppers.
Audience: Ottawa has many government workers, tech professionals, students and tourists, and a large French-speaking population, so bilingual, retail, education, tech and tourism messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Ottawa, Ontario.
To see pricing and shop all the billboards in Ottawa, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Ottawa starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Ottawa starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Ottawa starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Ottawa starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Ottawa?
Billboard prices in Ottawa range from about $600 to more than $3,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Ottawa?
Inventory in Ottawa includes static and digital boards along Highways 417, 416 and 174, plus busy roads like Bank Street, Rideau Street and Carling Avenue.
Where are the best places for a billboard in Ottawa?
High-traffic spots include Highway 417 through the city, Rideau Street near the ByWard Market and Rideau Centre, and Bank Street through the Glebe.
How long can I rent a billboard in Ottawa?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Ottawa?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Ottawa?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Ottawa?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Ottawa?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Ottawa?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on Highway 417, Highway 416 and Highway 174 to smaller boards on local commercial streets.
Can I buy a digital billboard in Ottawa?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Ottawa?
BillboardsIn offers static and digital outdoor advertising across Ottawa and the National Capital Region. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Ottawa?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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