Winston-Salem, the "City of Arts and Innovation," is home to about 255,000 residents and anchors the Piedmont Triad with Greensboro and High Point. Billboards here reach commuters and regional traffic on I-40, Salem Parkway (Business 40), US-52, US-421 and I-74, along with busy local roads such as Stratford Road, Hanes Mall Boulevard, Silas Creek Parkway, University Parkway and Peters Creek Parkway.
Strong placements include downtown and the Innovation Quarter, the Hanes Mall and Stratford Road retail district, and the medical corridors around Atrium Health Wake Forest Baptist and Novant Health Forsyth. Wake Forest University, Winston-Salem State University, the UNC School of the Arts and Salem College bring large student audiences, while game days at Allegacy Stadium and the Joel Coliseum, Winston-Salem Dash games, Old Salem, Reynolda House, Kaleideum and the Carolina Classic Fair each fall draw crowds from across the region.
Billboard advertising in Winston-Salem is an effective way to build brand awareness across Winston-Salem and the Piedmont Triad. Prices on BillboardsIn range from about $600 to more than $21,000 per month, and the average billboard in Winston-Salem costs about $2,100 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Winston-Salem delivers about 565,000 impressions per week, at an average cost per thousand impressions (CPM) of about $0.91. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-40 and Salem Parkway for Triad-wide reach, Hanes Mall Boulevard and Stratford Road for shoppers, and University Parkway near Wake Forest for student and game-day traffic.
Timing. Plan around Wake Forest football and basketball seasons, college move-in in August, and the Carolina Classic Fair in early October.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Winston Salem, North Carolina.
To see pricing and shop all the billboards in Winston Salem, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Winston Salem starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Winston Salem starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Winston Salem starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Winston Salem starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Winston-Salem?
Billboard prices in Winston-Salem range from about $600 to more than $21,000 per month, and the average billboard in Winston-Salem costs about $2,100 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Winston-Salem?
Inventory includes boards along I-40, Salem Parkway, US-52, US-421 and I-74, plus Stratford Road, Hanes Mall Boulevard, Silas Creek Parkway, University Parkway and Peters Creek Parkway. Browse current availability on our interactive map.
Where are the best places for a billboard in Winston-Salem?
High-traffic, high-visibility spots perform best: I-40 near Hanes Mall, Salem Parkway through downtown, US-52 on the north and south sides, and University Parkway near Wake Forest University.
How long can I rent a billboard in Winston-Salem?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Winston-Salem?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Winston-Salem?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Winston-Salem?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Winston-Salem?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-40 to smaller boards on local commercial streets.
Can I buy a digital billboard in Winston-Salem?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Winston-Salem?
BillboardsIn offers static and digital outdoor advertising across Winston-Salem and the Piedmont Triad. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Winston-Salem?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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