Wilmington is the largest city on North Carolina's southeastern coast, with about 122,000 residents along the Cape Fear River near Wrightsville, Carolina and Kure beaches. UNC Wilmington, Novant Health New Hanover Regional Medical Center, the Port of Wilmington and a busy film and TV industry keep the economy growing, and beach and downtown visitors add heavy seasonal traffic.
Billboards here reach drivers on I-40, which ends in Wilmington and carries traffic from Raleigh, and I-140 around the north side, along with US-17 (Market Street), US-74/76 (Martin Luther King Jr. Parkway and Eastwood Road), US-421 (Carolina Beach Road) and busy roads such as College Road, Oleander Drive, Kerr Avenue, Military Cutoff Road and Independence Boulevard. Strong placements include College Road and Market Street near I-40, Military Cutoff Road near Mayfaire Town Center, Oleander Drive near Independence Mall, and routes toward downtown's Riverwalk, the USS North Carolina and the beaches.
Billboard advertising in Wilmington is an effective way to build brand awareness across Wilmington and the Cape Fear coast. Prices on BillboardsIn range from about $600 to more than $8,000 per month. The average listing is about $1,471 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Wilmington delivers about 255,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.43. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-40 for Raleigh and inland traffic, US-17 and Market Street for regional coastal drivers, and Eastwood Road and Oleander Drive for beach-bound visitors.
Audience. Wilmington mixes college students, retirees, healthcare and port workers with large numbers of summer tourists. Tourism, restaurants, real estate, healthcare and home services do well here.
Message. Keep it to about seven words with one clear visual. Visitors are often unfamiliar with local roads, so clear directions and landmarks help.
Here are a few special offers on billboard ads and other outdoor advertising in Wilmington, North Carolina.
To see pricing and shop all the billboards in Wilmington, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Wilmington starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Wilmington starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Wilmington starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Wilmington starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Wilmington?
Billboard prices in Wilmington range from about $600 to more than $8,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Wilmington?
Inventory includes boards along I-40, I-140 and US-17 (Market Street), plus US-74/76, US-421, College Road and Oleander Drive. Browse current availability on our interactive map.
Where are the best places for a billboard in Wilmington?
High-traffic, high-visibility spots perform best: I-40 and College Road at the city entrance, Market Street through north Wilmington, and Eastwood Road and Oleander Drive toward the beaches.
How long can I rent a billboard in Wilmington?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Wilmington?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Wilmington?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Wilmington?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Wilmington?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-40 and US-17 to smaller boards on local commercial streets.
Can I buy a digital billboard in Wilmington?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Wilmington?
BillboardsIn offers static and digital outdoor advertising across Wilmington and the Cape Fear coast. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Wilmington?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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