Watertown, a city of about 24,700 people, is the seat of Jefferson County in northern New York and is nicknamed the Garland City. It is the main shopping center for the North Country and the gateway to the Thousand Islands and the St. Lawrence River.
Fort Drum, home of the 10th Mountain Division, sits just east of the city, and Samaritan Medical Center and Jefferson Community College are major draws. The New York State Zoo at Thompson Park and the Salmon Run Mall attract families, and I-81 runs along the west side of town, so billboards reach soldiers, shoppers and travelers.
Billboard advertising in Watertown is an effective way to build brand awareness across Watertown and Jefferson County. Prices on BillboardsIn range from about $600 to more than $6,000 per month. The average listing is about $1,894 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Watertown delivers about 199,098 impressions per week, at an average cost per thousand impressions (CPM) of about $2. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on I-81 near the Arsenal Street exit reach the most drivers, while Arsenal Street reaches local shoppers heading to Salmon Run Mall.
Audience: Watertown has a large military community from Fort Drum along with healthcare workers, students and summer tourists, so auto, retail, housing, dining and tourism messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Watertown, New York.
To see pricing and shop all the billboards in Watertown, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Watertown starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Watertown starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Watertown starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Watertown starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Watertown?
Billboard prices in Watertown range from about $600 to more than $6,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Watertown?
Inventory in Watertown includes static and digital boards along I-81 and NY-3, plus local roads like Arsenal Street, US-11 and NY-12.
Where are the best places for a billboard in Watertown?
High-traffic spots include I-81 at the Arsenal Street exit, Arsenal Street near Salmon Run Mall, and NY-3 and US-11 toward Fort Drum.
How long can I rent a billboard in Watertown?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Watertown?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Watertown?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Watertown?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Watertown?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-81 and NY-3 to smaller boards on local commercial streets.
Can I buy a digital billboard in Watertown?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Watertown?
BillboardsIn offers static and digital outdoor advertising across Watertown and Jefferson County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Watertown?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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