Utica, home to about 65,000 people, is the seat of Oneida County and the largest city in New York's Mohawk Valley, known as the Handshake City for its friendly reputation. Refugee resettlement has made it one of the most diverse small cities in the state, with large Bosnian, Burmese and other communities, and its Italian-American food traditions are famous across the region.
Utica University, Mohawk Valley Community College and nearby SUNY Polytechnic bring students, and the new Wynn Hospital is a major employer. Utica Comets hockey at the Adirondack Bank Center and shows at the Stanley Theatre draw crowds downtown. The Thruway (I-90), I-790 and NY-12 meet here, so billboards reach commuters, travelers and Adirondack-bound tourists.
Billboard advertising in Utica is an effective way to build brand awareness across Utica and the Mohawk Valley. Prices on BillboardsIn range from about $600 to more than $7,000 per month. The average listing is about $2,387 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Utica delivers about 198,248 impressions per week, at an average cost per thousand impressions (CPM) of about $3.01. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on the Thruway, I-790 and NY-12 near downtown reach the most drivers, while Genesee Street and Commercial Drive reach local shoppers.
Audience: Utica is diverse and has a big health care and education workforce, so healthcare, education, multilingual and retail messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Utica, New York.
To see pricing and shop all the billboards in Utica, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Utica starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Utica starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Utica starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Utica starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Utica?
Billboard prices in Utica range from about $600 to more than $7,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Utica?
Inventory in Utica includes static and digital boards along I-90, I-790, NY-5, NY-8, NY-12 and NY-49, plus local roads like Genesee Street and Commercial Drive.
Where are the best places for a billboard in Utica?
High-traffic spots include I-790 and NY-12 near downtown and the Thruway exit, NY-5/8/12 through the North-South Arterial and Genesee Street through New Hartford. The best choice depends on your audience and budget.
How long can I rent a billboard in Utica?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Utica?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Utica?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Utica?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Utica?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-90 and NY-12 to smaller boards on local commercial streets.
Can I buy a digital billboard in Utica?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Utica?
BillboardsIn offers static and digital outdoor advertising across Utica and the Mohawk Valley. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Utica?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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