Syracuse, "The 'Cuse," is home to about 145,000 residents and anchors a Central New York metro of more than 650,000. Syracuse University, SUNY Upstate Medical University, SUNY ESF and Le Moyne College bring tens of thousands of students and health care workers into the city, and Micron's planned semiconductor complex in nearby Clay is expected to drive major growth in the years ahead.
Billboards here reach drivers on I-81, I-90 (the New York State Thruway), I-690 and I-481, along with NY-5 and busy local roads such as Erie Boulevard, Salina Street, Genesee Street, Teall Avenue and Route 11. Strong placements include Destiny USA, one of the largest shopping centers in the country, downtown and Armory Square near the Oncenter, University Hill around Syracuse University and the JMA Wireless Dome, the Erie Boulevard retail corridor, and routes near Syracuse Hancock International Airport and the New York State Fairgrounds, where the Great New York State Fair draws more than a million visitors each summer.
Billboard advertising in Syracuse is an effective way to build brand awareness across Syracuse and Central New York. Prices on BillboardsIn range from about $600 to more than $16,000 per month, and the average billboard in Syracuse costs about $3,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Syracuse delivers about 670,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.12. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-81 and I-90 for regional reach, I-690 for downtown and University Hill commuters, and Erie Boulevard for shoppers.
Timing. Plan around Orange football and basketball seasons, the Great New York State Fair in late August, and college move-in. Snowy winters favor bold, simple designs.
Message. Keep it to about seven words with one clear, high-contrast visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Syracuse, New York.
To see pricing and shop all the billboards in Syracuse, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Syracuse starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Syracuse starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Syracuse starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Syracuse starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Syracuse?
Billboard prices in Syracuse range from about $600 to more than $16,000 per month, and the average billboard in Syracuse costs about $3,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Syracuse?
Inventory includes boards along I-81, I-90, I-690 and I-481, plus NY-5, Erie Boulevard, Salina Street, Genesee Street and Teall Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Syracuse?
High-traffic, high-visibility spots perform best: I-81 near Destiny USA, I-690 through downtown and toward the Fairgrounds, the Thruway near the airport, and Erie Boulevard East.
How long can I rent a billboard in Syracuse?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Syracuse?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Syracuse?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Syracuse?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Syracuse?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-81 and I-690 to smaller boards on local commercial streets.
Can I buy a digital billboard in Syracuse?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Syracuse?
BillboardsIn offers static and digital outdoor advertising across Syracuse and Central New York. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Syracuse?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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