Rochester, the "Flower City," is home to about 210,000 residents and anchors a metro area of more than a million people in western New York. Known for its legacy in imaging and optics, it is now driven by health care, higher education and advanced manufacturing, with the University of Rochester and its Strong Memorial Hospital as the region's largest employer and Wegmans headquartered nearby.
Billboards here reach commuters on I-490, I-590, I-390 and NY-104, plus the New York State Thruway (I-90) south of the city, along with busy local roads such as Monroe Avenue, East Avenue, Mount Hope Avenue, Lake Avenue, Culver Road, West Ridge Road and Jefferson Road. Strong placements include downtown and the East End near the Eastman School of Music and Blue Cross Arena, the West Ridge Road and Jefferson Road retail corridors, and routes near the University of Rochester, RIT, the Strong National Museum of Play, the Rochester Public Market, Innovative Field and Seneca Park Zoo. The Lilac Festival in May and the Rochester International Jazz Festival in June draw big crowds into the city.
Billboard advertising in Rochester is an effective way to build brand awareness across Rochester and the Finger Lakes region. Prices on BillboardsIn range from about $600 to more than $16,000 per month, and the average billboard in Rochester costs about $6,200 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Rochester delivers about 730,000 impressions per week, at an average cost per thousand impressions (CPM) of about $2.13. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-490 for metro-wide commuter reach, I-390 and Jefferson Road for RIT and Henrietta traffic, and West Ridge Road for north-side shoppers.
Timing. Plan around the Lilac Festival, the Jazz Festival, college move-in in late August and holiday shopping. Snowy winters favor bold, simple designs.
Message. Keep it to about seven words with one clear, high-contrast visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Rochester, New York.
To see pricing and shop all the billboards in Rochester, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Rochester starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Rochester starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Rochester starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Rochester starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Rochester?
Billboard prices in Rochester range from about $600 to more than $16,000 per month, and the average billboard in Rochester costs about $6,200 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Rochester?
Inventory includes boards along I-490, I-590, I-390 and NY-104, plus Monroe Avenue, Mount Hope Avenue, Lake Avenue, West Ridge Road and Jefferson Road. Browse current availability on our interactive map.
Where are the best places for a billboard in Rochester?
High-traffic, high-visibility spots perform best: I-490 through downtown and the east side, the I-390 and I-590 interchanges, Jefferson Road near RIT, and West Ridge Road in Greece.
How long can I rent a billboard in Rochester?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Rochester?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Rochester?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Rochester?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Rochester?
You can choose static bulletins and posters or digital billboards, from large expressway bulletins on I-490 and I-390 to smaller boards on local commercial streets.
Can I buy a digital billboard in Rochester?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Rochester?
BillboardsIn offers static and digital outdoor advertising across Rochester and the Finger Lakes region. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Rochester?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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