New York City is the financial, media, and cultural capital of the United States, with more than 8 million residents and a metro area of about 20 million people. That makes billboard advertising in New York City one of the highest-impact ways to reach a massive, diverse audience. Opportunities span all five boroughs, from Midtown Manhattan and Times Square to Downtown Brooklyn, Williamsburg, Long Island City, the South Bronx, and Staten Island.
New York's highways and bridge approaches carry heavy daily traffic. Billboards on I-95, the Brooklyn-Queens Expressway (I-278), the Long Island Expressway (I-495), the Van Wyck (I-678), the Belt Parkway, and the Cross Island Parkway reach commuters across the region, while boards near the Lincoln and Holland Tunnels capture drivers heading in from New Jersey. Sports and entertainment venues like Yankee Stadium, Citi Field, Madison Square Garden, and Barclays Center draw huge crowds, and campuses like Columbia University and NYU help you reach students with targeted outdoor advertising.
Billboards build brand awareness with a broad audience, and in New York City, location drives both visibility and price. Billboards near high-traffic areas such as Times Square, the West Side Highway, I-95, and Yankee Stadium deliver greater exposure and typically cost more than boards on quieter streets. When planning a campaign, also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn offers billboards in New York City across Manhattan, Brooklyn, Queens, and the Bronx. Our NYC inventory delivers over 1.4 billion impressions every week at an average cost per thousand impressions (CPM) of $12.43. To get started, use the interactive tool on our website to browse available billboards in New York City and the surrounding metro.
Choose the right location. Match the borough and corridor to your audience: Midtown and 34th Street for shoppers and office workers, the BQE (I-278) and Van Wyck (I-678) for commuters and airport traffic, and The High Line, SoHo, and Williamsburg for younger, trend-focused audiences.
Keep your message simple. New Yorkers move fast, so use a short message of about seven words or fewer, a bold visual, and one clear call to action.
Define your target audience. Before you buy a billboard in New York City, decide who you want to reach. This will help you pick the right neighborhood, format, and messaging for your ad.
Here are a few special offers on billboard ads and other outdoor advertising in New York City, New York.
To see pricing and shop all the billboards in New York City, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in New York City starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in New York City starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in New York City starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in New York City starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in New York City cost?
The cost of a billboard in New York City depends on the type of billboard, size, location, and visibility. On average, a billboard in New York City costs about $23,500 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in New York City?
We have static and digital billboards across New York City, including locations near Fifth Avenue, Broadway, and the Van Wyck Expressway (I-678). Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in New York City?
It depends on your audience and goals. For maximum reach, consider Times Square, Madison Avenue, SoHo, and the West Side Highway. For commuter reach, boards along I-95, the BQE, and the Long Island Expressway are hard to beat. Locations near Madison Square Garden, Yankee Stadium, and Barclays Center reach sports and concert crowds.
How long can I run a billboard in New York City?
Billboard campaigns in New York City can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in New York City?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in New York City?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in New York City?
Browse available New York City billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in New York City?
New York City offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major roads, while digital billboards, like those in and around Times Square, rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in New York City?
Browse our New York City inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in New York City?
BillboardsIn offers a wide range of outdoor advertising in New York City, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in New York City?
No. With BillboardsIn, you can find, price, and book New York City billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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