Buffalo, the "City of Good Neighbors," is the second-largest city in New York State, with about 275,000 residents and a metro area of more than 1.1 million people. A revitalized waterfront, a growing medical campus, die-hard sports fans, and steady cross-border traffic from Canada make billboard advertising in Buffalo a smart way to reach a loyal local audience. Downtown and Canalside, the Elmwood Village, Allentown, Hertel Avenue, North Buffalo, Larkinville, Black Rock, and Broadway-Fillmore each offer a distinct audience for targeted campaigns.
Buffalo's highways carry commuter, interstate, and Canadian traffic. Billboards on I-90 (the New York State Thruway), I-190, I-290, I-990, the Kensington Expressway (NY-33), and the Skyway reach drivers across Erie County, and boards near the Peace Bridge and Buffalo Niagara International Airport reach travelers. Highmark Stadium, home of the Bills, KeyBank Center, home of the Sabres, and Sahlen Field draw huge crowds, while the University at Buffalo, Buffalo State, and Canisius University help you reach students with targeted outdoor advertising.
Getting a billboard in Buffalo is a great way to promote your business and build brand awareness, and location is key. Buffalo has plenty of high-traffic spots for billboards in Buffalo, including the Thruway, the Kensington Expressway, Elmwood Avenue, Transit Road, and the routes to Highmark Stadium. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to get a billboard in Buffalo. Our Buffalo inventory delivers over 200 million impressions every week at an average cost per thousand impressions (CPM) of just $1.90. Prices range from about $600 to more than $21,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Buffalo and the surrounding Western New York area.
Location. Match the location to your audience: the Thruway and I-290 for commuters and interstate travelers, the Kensington and the 33 for suburban drivers, and the Peace Bridge area for Canadian shoppers and visitors.
Message. Keep it clear, attention-grabbing, and easy to read, with about seven words or fewer and one call to action. High contrast helps your board stand out on gray winter days.
Budget and timing. Pricing depends on location, visibility, type, size, and duration. Bills season brings the biggest crowds and local buzz, so book early for fall campaigns.
Here are a few special offers on billboard ads and other outdoor advertising in Buffalo, New York.
To see pricing and shop all the billboards in Buffalo, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Buffalo starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Buffalo starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Buffalo starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Buffalo starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Buffalo cost?
The cost of a billboard in Buffalo depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $21,000 per month, and the average billboard in Buffalo costs about $3,800 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Buffalo?
We have static and digital billboards throughout Buffalo, including locations near Hertel Avenue, Allentown, and university campuses. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Buffalo?
It depends on your audience and goals. For maximum reach, boards on I-90 and I-190 are hard to beat. Canalside and Downtown reach event crowds and visitors, and the area near the Buffalo Zoo and Delaware Park reaches families.
How long can I run a billboard in Buffalo?
Billboard campaigns in Buffalo can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Buffalo?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Buffalo?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Buffalo?
Browse available Buffalo billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Buffalo?
Buffalo offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Buffalo?
Browse our Buffalo inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Buffalo?
BillboardsIn offers a wide range of outdoor advertising in Buffalo, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Buffalo?
No. With BillboardsIn, you can find, price, and book Buffalo billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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