Las Cruces is New Mexico's second-largest city, with about 114,000 residents in the Mesilla Valley beneath the Organ Mountains, about 45 miles northwest of El Paso. New Mexico State University, White Sands Missile Range, two regional hospitals and visitors to historic Old Mesilla and the Organ Mountains-Desert Peaks National Monument keep traffic steady all year.
Billboards here reach drivers on I-10, the main route between El Paso, Tucson and Phoenix, and I-25, which begins here and runs north to Albuquerque, along with US-70 (Main Street and the road to White Sands and Alamogordo), plus busy roads such as Telshor Boulevard, Lohman Avenue, University Avenue, Valley Drive, El Paseo Road, Picacho Avenue and Roadrunner Parkway. High-traffic areas include Lohman Avenue and Telshor Boulevard near Mesilla Valley Mall, the I-10 and I-25 interchange, US-70 on the east side, and routes near NMSU and Old Mesilla.
Billboard advertising in Las Cruces is an effective way to build brand awareness across Las Cruces and Doña Ana County. Prices on BillboardsIn range from about $600 to more than $15,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Las Cruces include I-10, I-25, US-70, Lohman Avenue and Telshor Boulevard. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use I-10 for El Paso–Arizona travelers and truck traffic, I-25 for Albuquerque-bound drivers, and Lohman Avenue and Telshor Boulevard for local shoppers.
Audience. Las Cruces has a large Hispanic population, college students, military and government workers and many retirees. Bilingual creative, healthcare, education, auto and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Interstate traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Las Cruces, New Mexico.
To see pricing and shop all the billboards in Las Cruces, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Las Cruces starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Las Cruces starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Las Cruces starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Las Cruces starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Las Cruces?
Billboard prices in Las Cruces range from about $600 to more than $15,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Las Cruces?
Inventory includes boards along I-10, I-25 and US-70, plus Lohman Avenue, Telshor Boulevard, Valley Drive and Picacho Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Las Cruces?
High-traffic, high-visibility spots perform best: the I-10 and I-25 interchange, Lohman Avenue near Mesilla Valley Mall and Telshor Boulevard, and US-70 on the east side.
How long can I rent a billboard in Las Cruces?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Las Cruces?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Las Cruces?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Las Cruces?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Las Cruces?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Las Cruces?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-10 and I-25 to smaller boards on local commercial streets.
Can I buy a digital billboard in Las Cruces?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Las Cruces?
BillboardsIn offers static and digital outdoor advertising across Las Cruces and Doña Ana County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Las Cruces?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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