Paterson, the "Silk City," is New Jersey's third-largest city, with about 155,000 residents and the seat of Passaic County, about 20 miles from Manhattan. Home to the Great Falls, now a national historical park, and one of the most diverse populations in the state, with large Latino, Arab-American, Bangladeshi and Turkish communities, it is a dense, busy market for local and regional brands.
Billboards here reach drivers on I-80, US-46, NJ-4, NJ-19 and NJ-20 (McLean Boulevard), with the Garden State Parkway nearby, along with busy local roads such as Main Street, Market Street, Broadway, Union Avenue, Madison Avenue, 21st Avenue, Straight Street and River Street. Strong placements include downtown Paterson along Main and Market streets, the South Paterson business district, the I-80 and NJ-19 corridors, and routes near St. Joseph's University Medical Center, Passaic County Community College, the Great Falls and the restored Hinchliffe Stadium.
Billboard advertising in Paterson is an effective way to build brand awareness across Paterson and North Jersey. Prices on BillboardsIn range from about $600 to more than $5,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Paterson delivers about 475,000 impressions per week, at an average cost per thousand impressions (CPM) of about $12.43. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-80 for North Jersey and New York–bound commuters, NJ-19 and NJ-20 for local reach, and Main Street and Market Street for downtown shoppers.
Language. Spanish, Arabic or Bengali creative can reach Paterson's large immigrant communities, and bilingual designs broaden reach.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Paterson, New Jersey.
To see pricing and shop all the billboards in Paterson, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Paterson starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Paterson starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Paterson starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Paterson starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Paterson?
Billboard prices in Paterson range from about $600 to more than $5,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Paterson?
Inventory includes boards along I-80, US-46, NJ-4, NJ-19 and NJ-20, plus Main Street, Market Street, Broadway, Union Avenue and Madison Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Paterson?
High-traffic, high-visibility spots perform best: I-80 through Paterson, the I-80 and NJ-19 interchange, NJ-20 along the Passaic River, and Main Street downtown.
How long can I rent a billboard in Paterson?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Paterson?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Paterson?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Paterson?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Paterson?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-80 to smaller boards on local commercial streets.
Can I buy a digital billboard in Paterson?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Paterson?
BillboardsIn offers static and digital outdoor advertising across Paterson and North Jersey. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Paterson?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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