Passaic, home to about 70,000 people, packs one of the highest population densities in the country into about three square miles along the Passaic River in North Jersey, roughly 12 miles west of Manhattan. It is a diverse city with a large Hispanic majority, especially Mexican and Dominican families, and a well-established Orthodox Jewish community.
Busy shopping streets along Main Avenue and Market Street serve residents from Passaic, Clifton and Garfield, and the NJ Transit Main Line connects the city to Hoboken and New York. Route 21 runs along the riverfront and Route 46 and the Garden State Parkway are just to the north, so billboards here reach commuters, shoppers and families across Passaic County.
Billboard advertising in Passaic is an effective way to build brand awareness across Passaic and Passaic County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Passaic include Route 21, nearby Route 46 and Route 3, Main Avenue, Passaic Street, Van Houten Avenue and Market Street. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on Route 21 and nearby Route 46 reach the most commuters, while Main Avenue and Market Street reach local shoppers.
Audience: Passaic is largely Hispanic with a large Orthodox Jewish community, so bilingual English and Spanish creative and healthcare, legal and retail messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Passaic, New Jersey.
To see pricing and shop all the billboards in Passaic, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Passaic starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Passaic starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Passaic starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Passaic starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Passaic?
Billboard prices in Passaic range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Passaic?
Inventory in Passaic includes static and digital boards along Route 21, plus nearby Route 46 and Route 3 and local roads like Main Avenue, Passaic Street, Van Houten Avenue and Market Street.
Where are the best places for a billboard in Passaic?
High-traffic spots include Route 21 along the Passaic River, Route 46 just north in Clifton and Main Avenue through downtown Passaic. The best choice depends on your audience and budget.
How long can I rent a billboard in Passaic?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Passaic?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Passaic?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Passaic?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Passaic?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Passaic?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on Route 21 and Route 46 to smaller boards on local commercial streets.
Can I buy a digital billboard in Passaic?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Passaic?
BillboardsIn offers static and digital outdoor advertising across Passaic and Passaic County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Passaic?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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