St. Louis, "The Gateway to the West," anchors the largest metro area in Missouri, home to about 2.8 million people across Missouri and Illinois. Iconic landmarks, major employers, and passionate sports fans make billboard advertising in St. Louis a smart way to reach commuters, families, and visitors. The city's 79 neighborhoods, including Downtown, the Central West End, The Grove, Soulard, Lafayette Square, The Hill, the Delmar Loop, and Cherokee Street, plus nearby Clayton, each offer a distinct audience for targeted campaigns.
St. Louis is a major interstate crossroads. Billboards on I-70, I-64 (Highway 40), I-44, I-55, I-270, and I-170, plus main roads like Grand Boulevard, Jefferson Avenue, Gravois Avenue, and Tucker Boulevard, reach drivers throughout the region, and boards near St. Louis Lambert International Airport reach travelers. The Gateway Arch, Forest Park, the Saint Louis Zoo, and City Museum draw millions of visitors, while Busch Stadium, home of the Cardinals, Enterprise Center, home of the Blues, and the stadium of St. Louis City SC bring in big crowds. BillboardsIn offers bulletins, posters, junior posters, and digital billboards for targeted outdoor advertising.
Billboards are an effective way to increase brand awareness and reach a large and diverse audience, and location is key. Some of the best spots for billboards in St. Louis are high-traffic areas such as I-64, I-70, Busch Stadium, Delmar Boulevard, Forest Park, and the Gateway Arch. Also consider your target audience, the type of billboard (bulletin, poster, or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to get a billboard in St. Louis. Our St. Louis inventory delivers over 840 million impressions every week at an average cost per thousand impressions (CPM) of just $2.71. Prices range from about $600 to more than $41,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in St. Louis and the surrounding metro.
Location. Match the location to your audience: I-64 and I-70 for commuters and interstate travelers, I-270 for suburban drivers, and Washington Avenue, the Central West End, and the Loop for diners, students, and nightlife crowds.
Message. Keep it clear and easy to read, with about seven words or fewer and one call to action. Most billboards are seen for only a few seconds.
Budget and timing. Pricing depends on location, visibility, type, size, and duration. Cardinals season, Blues games, and big downtown events bring extra traffic, so book early for those windows.
Here are a few special offers on billboard ads and other outdoor advertising in St. Louis, Missouri.
To see pricing and shop all the billboards in St. Louis, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in St. Louis starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in St. Louis starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in St. Louis starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in St. Louis starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in St. Louis cost?
The cost of a billboard in St. Louis depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $41,000 per month, and the average billboard in St. Louis costs about $2,800 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in St. Louis?
We have bulletins, posters, and digital billboards throughout St. Louis, including locations near the Saint Louis Zoo, City Museum, and downtown St. Louis. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in St. Louis?
It depends on your audience and goals. For maximum reach, interstate boards on I-64, I-70, and I-270 are hard to beat. Washington Avenue and Cherokee Street reach locals and nightlife crowds, and boards near Washington University and Saint Louis University reach students.
How long can I run a billboard in St. Louis?
Billboard campaigns in St. Louis can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in St. Louis?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in St. Louis?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in St. Louis?
Browse available St. Louis billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in St. Louis?
St. Louis offers bulletins (large static billboards), posters, junior posters, and digital billboards. Bulletins and posters provide long-term visibility, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in St. Louis?
Browse our St. Louis inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in St. Louis?
BillboardsIn offers a wide range of outdoor advertising in St. Louis, from bulletins and posters to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in St. Louis?
No. With BillboardsIn, you can find, price, and book St. Louis billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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