Springfield, the "Queen City of the Ozarks," is Missouri's third-largest city, with about 170,000 residents and a metro area of nearly 500,000. Known as the birthplace of Route 66, it is home to the headquarters of Bass Pro Shops and O'Reilly Auto Parts, two of the region's largest health systems in CoxHealth and Mercy, and Missouri State University, and it is the main gateway for tourists heading south to Branson.
Billboards here reach drivers on I-44, US-65, US-60 (the James River Freeway) and US-160, along with busy local roads such as Glenstone Avenue, Battlefield Road, Sunshine Street, Kansas Expressway, Campbell Avenue, National Avenue, Chestnut Expressway and Kearney Street. Strong placements include the Battlefield Mall and Glenstone Avenue retail corridor, Bass Pro Shops' flagship store and Wonders of Wildlife, downtown near the Gillioz and Landers theatres, and routes near Missouri State, Drury University, Evangel University, Ozarks Technical Community College, Great Southern Bank Arena, Hammons Field and Springfield-Branson National Airport.
Billboard advertising in Springfield is an effective way to build brand awareness across Springfield and the Ozarks. Prices on BillboardsIn range from about $600 to more than $16,000 per month, and the average billboard in Springfield costs about $1,400 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Springfield delivers about 215,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.61. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-44 for cross-state traffic, US-65 for Branson-bound tourists, and the James River Freeway and Glenstone Avenue for local commuters and shoppers.
Timing. Plan around summer Branson tourist season, Missouri State move-in and basketball season, and holiday shopping on Glenstone and Battlefield.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Springfield, Missouri.
To see pricing and shop all the billboards in Springfield, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Springfield starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Springfield starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Springfield starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Springfield starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Springfield?
Billboard prices in Springfield range from about $600 to more than $16,000 per month, and the average billboard in Springfield costs about $1,400 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Springfield?
Inventory includes boards along I-44, US-65, US-60 and US-160, plus Glenstone Avenue, Battlefield Road, Sunshine Street, Kansas Expressway and Campbell Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Springfield?
High-traffic, high-visibility spots perform best: US-65 toward Branson, the James River Freeway, I-44 at Glenstone Avenue and Kansas Expressway, and Glenstone Avenue near Battlefield Mall.
How long can I rent a billboard in Springfield?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Springfield?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Springfield?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Springfield?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Springfield?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-44 and US-65 to smaller boards on local commercial streets.
Can I buy a digital billboard in Springfield?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Springfield?
BillboardsIn offers static and digital outdoor advertising across Springfield and the Ozarks. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Springfield?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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