Jackson is Mississippi's capital and largest city, with about 145,000 residents and a metro area of nearly 580,000 that includes Ridgeland, Madison, Brandon and Flowood. State government and the University of Mississippi Medical Center, the state's only academic medical center and one of its largest employers, bring a large daily workforce into the city, and its location where I-20 and I-55 meet makes it the hub of central Mississippi.
Billboards here reach drivers on I-20, I-55 and I-220, along with US-49, US-80 and MS-25 (Lakeland Drive) and busy local roads such as County Line Road, Northside Drive, Old Canton Road, State Street, High Street and Fortification Street. Strong placements include downtown near the State Capitol and the Two Mississippi Museums, the Fondren district, the Lakeland Drive medical corridor around UMMC, the County Line Road retail area near Northpark, and routes near Jackson State University, Millsaps College, Belhaven University, Mississippi Veterans Memorial Stadium, the State Fairgrounds and Jackson–Medgar Wiley Evers International Airport.
Billboard advertising in Jackson is an effective way to build brand awareness across Jackson and the metro area. Prices on BillboardsIn range from about $600 to more than $15,000 per month, and the average billboard in Jackson costs about $1,800 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Jackson delivers about 390,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.18. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-55 for north-south commuters from Madison and Ridgeland, I-20 for east-west traffic, and Lakeland Drive and County Line Road for shoppers.
Timing. Plan around the legislative session, Jackson State football and the Mississippi State Fair in October, and holiday shopping on County Line Road.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Jackson, Mississippi.
To see pricing and shop all the billboards in Jackson, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Jackson starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Jackson starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Jackson starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Jackson starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Jackson?
Billboard prices in Jackson range from about $600 to more than $15,000 per month, and the average billboard in Jackson costs about $1,800 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Jackson?
Inventory includes boards along I-20, I-55, I-220, US-49 and Lakeland Drive, plus County Line Road, Northside Drive, State Street and High Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Jackson?
High-traffic, high-visibility spots perform best: I-55 near County Line Road and Northside Drive, the I-20 and I-55 interchange downtown, Lakeland Drive near UMMC, and I-220.
How long can I rent a billboard in Jackson?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Jackson?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Jackson?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Jackson?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Jackson?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-55 and I-20 to smaller boards on local commercial streets.
Can I buy a digital billboard in Jackson?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Jackson?
BillboardsIn offers static and digital outdoor advertising across Jackson and the metro area. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Jackson?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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