Rochester, the "Med City," is Minnesota's third-largest city, with about 122,000 residents in southeast Minnesota about 85 miles south of the Twin Cities. It is home to the Mayo Clinic, which draws patients and families from around the world and employs tens of thousands of people locally, along with a large IBM campus and the University of Minnesota Rochester.
Billboards here reach drivers on US-52, the main route to the Twin Cities, US-14 east–west across the city and US-63 (Broadway Avenue), with I-90 just south of town, plus busy roads such as Civic Center Drive, 2nd Street SW, 37th Street NW, 55th Street NW and 48th Street. High-traffic areas include US-52 and US-14 near Apache Mall, downtown near the Mayo Clinic campus and Mayo Civic Center, Broadway Avenue's retail corridor, and routes toward Rochester International Airport.
Billboard advertising in Rochester is an effective way to build brand awareness across Rochester and southeast Minnesota. Prices on BillboardsIn range from about $600 to more than $8,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Rochester include US-52, US-14, US-63, Broadway Avenue and Civic Center Drive. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use US-52 for Twin Cities traffic and Mayo visitors arriving by car, US-14 for east–west commuters, and Broadway Avenue for local shoppers.
Audience. Rochester has a large, well-paid healthcare workforce plus patients and families visiting from out of town. Hotels, restaurants, healthcare, real estate and professional services do well here.
Message. Keep it to about seven words with one clear visual. Many visitors are new to the area, so clear directions and landmarks help.
Here are a few special offers on billboard ads and other outdoor advertising in Rochester, Minnesota.
To see pricing and shop all the billboards in Rochester, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Rochester starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Rochester starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Rochester starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Rochester starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Rochester?
Billboard prices in Rochester range from about $600 to more than $8,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Rochester?
Inventory includes boards along US-52, US-14 and US-63, plus Broadway Avenue, Civic Center Drive and 37th Street NW. Browse current availability on our interactive map.
Where are the best places for a billboard in Rochester?
High-traffic, high-visibility spots perform best: US-52 near Apache Mall and the US-14 interchange, US-52 north of downtown, and Broadway Avenue through the city.
How long can I rent a billboard in Rochester?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Rochester?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Rochester?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Rochester?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Rochester?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Rochester?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-52 and US-14 to smaller boards on local commercial streets.
Can I buy a digital billboard in Rochester?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Rochester?
BillboardsIn offers static and digital outdoor advertising across Rochester and southeast Minnesota. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Rochester?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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