Duluth, home to about 87,000 people, sits at the western tip of Lake Superior and forms the Twin Ports with Superior, Wisconsin. Tourism drives much of the local economy: visitors fill Canal Park and the Aerial Lift Bridge area, head up the North Shore on MN-61 and use the city as a gateway to Superior National Forest and the Boundary Waters.
Events like Grandma's Marathon each June and concerts at AMSOIL Arena bring large crowds, while the University of Minnesota Duluth, Essentia Health and St. Luke's keep weekday traffic steady year round. Billboards on I-35, I-535 across the Blatnik Bridge, US-53 (Miller Trunk Highway) and US-2 reach commuters, shoppers heading to Miller Hill Mall and travelers moving between Minnesota and Wisconsin.


Billboard advertising in Duluth is an effective way to build brand awareness across Duluth and the Twin Ports. Prices on BillboardsIn range from about $600 to more than $9,000 per month. The average listing is about $1,887 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Duluth delivers about 165,523 impressions per week, at an average cost per thousand impressions (CPM) of about $2.85. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards along I-35 near Canal Park, US-53 by Miller Hill Mall and the Central Entrance reach both locals and visitors. Choose the corridor your customers actually drive.
Timing: Tourism peaks in summer and around Grandma's Marathon, so book summer and event-week campaigns early. Winter campaigns reach locals with less competition.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Duluth, Minnesota.
To see pricing and shop all the billboards in Duluth, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Duluth starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Duluth starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Duluth starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Duluth starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Duluth?
Billboard prices in Duluth range from about $600 to more than $9,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Duluth?
Inventory in Duluth includes static and digital boards along I-35, I-535, US-53, US-2 and MN-61, plus local roads like London Road, Central Entrance and Superior Street.
Where are the best places for a billboard in Duluth?
High-traffic spots include I-35 through downtown and Canal Park, US-53 near Miller Hill Mall and the I-535 approach to the Blatnik Bridge. The best choice depends on your audience and budget.
How long can I rent a billboard in Duluth?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Duluth?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Duluth?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Duluth?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Duluth?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-35 and US-53 to smaller boards on local commercial streets.
Can I buy a digital billboard in Duluth?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Duluth?
BillboardsIn offers static and digital outdoor advertising across Duluth and the Twin Ports. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Duluth?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis

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