Saginaw, a city of about 44,000 people on the Saginaw River, is the seat of Saginaw County and part of Michigan's Great Lakes Bay Region with Bay City and Midland. Its auto heritage continues with Nexteer Automotive, a major steering systems maker, and Covenant HealthCare and Ascension St. Mary's make the city a regional medical center.
The Dow Event Center, home of the Saginaw Spirit hockey team, the Castle Museum and Old Town Saginaw draw visitors, and Saginaw Valley State University is just to the northwest. I-75 and I-675 serve the city and Bay Road and Tittabawassee Road near Fashion Square Mall carry heavy retail traffic, so billboards reach plant and healthcare workers, students and regional shoppers.
Billboard advertising in Saginaw is an effective way to build brand awareness across Saginaw and the Great Lakes Bay Region. Prices on BillboardsIn range from about $600 to more than $15,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Saginaw include I-75, I-675, M-46 (Holland Avenue), M-84 (Bay Road), M-13, Tittabawassee Road and State Street. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-75 near Bay Road and Tittabawassee Road reach the most drivers, while Bay Road near Fashion Square Mall reaches local shoppers.
Audience: Saginaw mixes manufacturing and healthcare workers, college students and established families, so hiring, healthcare, auto, legal and retail messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Saginaw, Michigan.
To see pricing and shop all the billboards in Saginaw, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Saginaw starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Saginaw starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Saginaw starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Saginaw starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Saginaw?
Billboard prices in Saginaw range from about $600 to more than $15,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Saginaw?
Inventory in Saginaw includes static and digital boards along I-75 and I-675, plus local roads like M-46, Bay Road, M-13, Tittabawassee Road and State Street.
Where are the best places for a billboard in Saginaw?
High-traffic spots include I-75 at the Bay Road and Tittabawassee Road exits, Bay Road near Fashion Square Mall, and I-675 into downtown. The best choice depends on your audience and budget.
How long can I rent a billboard in Saginaw?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Saginaw?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Saginaw?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Saginaw?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Saginaw?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Saginaw?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-75 and I-675 to smaller boards on local commercial streets.
Can I buy a digital billboard in Saginaw?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Saginaw?
BillboardsIn offers static and digital outdoor advertising across Saginaw and the Great Lakes Bay Region. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Saginaw?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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