Lansing is the capital of Michigan, with about 112,000 residents at the center of a Mid-Michigan metro of nearly 550,000. State government, General Motors' Lansing assembly plants, University of Michigan Health-Sparrow and Michigan State University in neighboring East Lansing, with roughly 50,000 students, drive heavy commuter and game-day traffic, and Lansing Lugnuts games and Potter Park Zoo draw local crowds.
Billboards here reach drivers on I-96, I-69 and US-127, which circle the city, and I-496, which runs right through downtown, along with M-43 (Grand River Avenue and Saginaw Street) and busy roads such as Michigan Avenue, Saginaw Highway, Cedar Street, Pennsylvania Avenue, Martin Luther King Jr. Boulevard, Waverly Road and Jolly Road. Strong placements include I-496 through downtown near the Capitol, US-127 near Eastwood Towne Center and MSU, Saginaw Highway near the Lansing Mall, and Michigan Avenue between downtown and East Lansing.
Billboard advertising in Lansing is an effective way to build brand awareness across Lansing and Mid-Michigan. Prices on BillboardsIn range from about $600 to more than $12,000 per month. The average listing is about $2,050 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Lansing delivers about 160,000 impressions per week, at an average cost per thousand impressions (CPM) of about $3.23. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-496 and US-127 for downtown and MSU commuters, I-96 and I-69 for regional travelers, and Michigan Avenue and Saginaw Highway for local shoppers.
Audience. Lansing has a large government, auto manufacturing and healthcare workforce plus tens of thousands of college students. Healthcare, legal, education, auto and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Freeway traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Lansing, Michigan.
To see pricing and shop all the billboards in Lansing, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Lansing starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Lansing starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Lansing starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Lansing starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Lansing?
Billboard prices in Lansing range from about $600 to more than $12,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Lansing?
Inventory includes boards along I-96, I-496, I-69 and US-127, plus M-43, Michigan Avenue, Saginaw Highway and Cedar Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Lansing?
High-traffic, high-visibility spots perform best: I-496 through downtown, US-127 near Eastwood Towne Center and MSU, and Saginaw Highway near the Lansing Mall.
How long can I rent a billboard in Lansing?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Lansing?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Lansing?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Lansing?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Lansing?
You can choose static bulletins and posters or digital billboards, from large freeway bulletins on I-496 and US-127 to smaller boards on local commercial streets.
Can I buy a digital billboard in Lansing?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Lansing?
BillboardsIn offers static and digital outdoor advertising across Lansing and Mid-Michigan. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Lansing?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
Large
Medium
Small
"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
Gathering Your Options!
Sit tight, this may take a minute.
