Cadillac, a city of about 10,400 people, is the seat of Wexford County in northern Michigan and sits between Lake Cadillac and Lake Mitchell. It is a year-round recreation hub, with boating and fishing in summer and snowmobiling and skiing in winter.
The North American Snowmobile Festival, Mitchell State Park and nearby Caberfae Peaks draw visitors, and Munson Healthcare Cadillac Hospital and local manufacturers are major employers. The US-131 freeway runs along the east side of town toward Grand Rapids and Petoskey, and M-55 and M-115 cross the area, so billboards reach residents and tourists heading north.


Billboard advertising in Cadillac is an effective way to build brand awareness across Cadillac and Wexford County. Prices on BillboardsIn range from about $600 to more than $11,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Cadillac include US-131, M-55, M-115, Mitchell Street and Lake Street. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on US-131 near the M-55 exit reach the most drivers, while Mitchell Street reaches local shoppers.
Audience: Cadillac mixes manufacturing and healthcare workers, families and outdoor tourists, so lodging, dining, outdoor recreation, retail and auto messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Cadillac, Michigan.
To see pricing and shop all the billboards in Cadillac, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Cadillac starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Cadillac starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Cadillac starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Cadillac starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Cadillac?
Billboard prices in Cadillac range from about $600 to more than $11,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Cadillac?
Inventory in Cadillac includes static and digital boards along US-131 and M-55, plus local roads like M-115, Mitchell Street and Lake Street.
Where are the best places for a billboard in Cadillac?
High-traffic spots include US-131 at the M-55 exit, Mitchell Street through the commercial district, and M-115 between the lakes.
How long can I rent a billboard in Cadillac?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Cadillac?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Cadillac?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Cadillac?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Cadillac?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Cadillac?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-131 and M-55 to smaller boards on local commercial streets.
Can I buy a digital billboard in Cadillac?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Cadillac?
BillboardsIn offers static and digital outdoor advertising across Cadillac and Wexford County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Cadillac?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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Population: 626,453

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