Bay City, a city of about 33,000 people, is the seat of Bay County and sits on both banks of the Saginaw River near Saginaw Bay on Lake Huron. Part of Michigan's Great Lakes Bay Region with Saginaw and Midland, it has a historic downtown with the State Theatre, riverfront Wenonah Park and nearby Bay City State Park.
McLaren Bay Region is a major employer, and Delta College and Saginaw Valley State University are a short drive away. Summer events on the river draw crowds, and I-75 runs along the west side of the city with US-23 heading north along the lakeshore, so billboards reach commuters, students and Up North travelers.
Billboard advertising in Bay City is an effective way to build brand awareness across Bay City and the Great Lakes Bay Region. Prices on BillboardsIn range from about $600 to more than $15,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Bay City include I-75, US-23, M-25, M-13, M-15, Euclid Avenue (M-84) and Wilder Road. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-75 near Wilder Road and the M-25 exit reach the most drivers, including summer Up North traffic, while Euclid Avenue reaches local shoppers.
Audience: Bay City mixes manufacturing and healthcare workers, students and established families, so healthcare, auto, home services, hiring and dining messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Bay City, Michigan.
To see pricing and shop all the billboards in Bay City, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Bay City starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Bay City starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Bay City starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Bay City starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Bay City?
Billboard prices in Bay City range from about $600 to more than $15,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Bay City?
Inventory in Bay City includes static and digital boards along I-75 and US-23, plus local roads like M-25, M-13, M-15, Euclid Avenue and Wilder Road.
Where are the best places for a billboard in Bay City?
High-traffic spots include I-75 at the Wilder Road and M-25 exits, Euclid Avenue through the west-side retail corridor, and US-23 north toward the Lake Huron shore. The best choice depends on your audience and budget.
How long can I rent a billboard in Bay City?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Bay City?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Bay City?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Bay City?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Bay City?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Bay City?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-75 and US-23 to smaller boards on local commercial streets.
Can I buy a digital billboard in Bay City?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Bay City?
BillboardsIn offers static and digital outdoor advertising across Bay City and the Great Lakes Bay Region. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Bay City?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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