Manchester, officially Manchester-by-the-Sea, is a seaside town of about 5,400 people on Massachusetts' North Shore, about 25 miles northeast of Boston. It is known for Singing Beach, its harbor and a historic village center of shops and restaurants.
MA-128 runs through the town toward Gloucester and Cape Ann, and MA-127 follows the coast to Beverly, while the MBTA Newburyport/Rockport commuter rail line stops in the village. Summer beachgoers and day-trippers add to the year-round audience of commuters and residents.


Billboard advertising in Manchester is an effective way to build brand awareness across Manchester-by-the-Sea and Cape Ann. Prices on BillboardsIn range from about $600 to more than $3,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for outdoor advertising in Manchester include MA-128, MA-127 (Summer Street), Beach Street, School Street and Pine Street. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards near MA-128 reach the most commuters heading to Gloucester and Boston, while MA-127 reaches coastal traffic.
Audience: Manchester has affluent residents, Boston commuters and summer beachgoers, so real estate, financial, dining, home services and boating messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Manchester, Massachusetts.
To see pricing and shop all the billboards in Manchester, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Manchester starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Manchester starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Manchester starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Manchester starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Manchester?
Billboard prices in Manchester range from about $600 to more than $3,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Manchester?
Inventory in and around Manchester is limited but may include boards near MA-128 and MA-127, plus local roads like Beach Street, School Street and Pine Street.
Where are the best places for a billboard in Manchester?
High-traffic spots include MA-128 at the School Street exit, MA-127 along the coast, and the routes into the village near Singing Beach.
How long can I rent a billboard in Manchester?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Manchester?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Manchester?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Manchester?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Manchester?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Manchester?
Billboard inventory in this small seaside town is limited. Options may include posters and smaller boards near MA-128 and MA-127, along with digital and street-level formats in nearby North Shore communities.
Can I buy a digital billboard in Manchester?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Manchester?
BillboardsIn offers static and digital outdoor advertising across Manchester-by-the-Sea and Cape Ann. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Manchester?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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