Baltimore, "Charm City," is the largest city in Maryland, with about 570,000 residents and a metro area of nearly 3 million people between Washington, DC and Philadelphia. World-class institutions like Johns Hopkins University and Johns Hopkins Hospital, a busy port, and a lively waterfront make billboard advertising in Baltimore an effective way to reach professionals, students, and visitors. The Inner Harbor, Harbor East, Fells Point, Canton, Federal Hill, Mount Vernon, and Hampden each offer a distinct audience for targeted campaigns.
Baltimore's highways carry heavy traffic along the busy Northeast Corridor. Billboards on I-95, the Baltimore Beltway (I-695), the Jones Falls Expressway (I-83), I-97, I-895, and the Baltimore-Washington Parkway reach commuters and long-haul drivers, and boards near BWI Thurgood Marshall Airport reach travelers. Oriole Park at Camden Yards, M&T Bank Stadium, home of the Ravens, and CFG Bank Arena draw big crowds downtown, while Johns Hopkins, Towson, and Loyola help you reach students with targeted outdoor advertising.
Billboards are an effective way to build brand awareness and reach a broad audience. Location matters most because it determines how many people in your target audience will see your message. Some of the best spots for billboards in Baltimore are high-traffic areas such as I-95, I-695, Charles Street, and M&T Bank Stadium. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn offers high-impact billboards throughout Baltimore. Our Baltimore inventory delivers over 77 million impressions every week at an average cost per thousand impressions (CPM) of $6.58. Prices range from about $600 to more than $37,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Baltimore and the surrounding metro.
Location. Match the location to your audience: I-95 and I-695 for regional commuters, I-83 for drivers heading downtown from the northern suburbs, and the Inner Harbor and Fells Point for tourists and nightlife crowds.
Target audience. Consider the demographics, interests, and habits of the people you want to reach, from hospital and university staff to Ravens and Orioles fans, when choosing your location and design.
Message. Keep it clear and relevant, with about seven words or fewer and one call to action. Most billboards are seen for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in Baltimore, Maryland.
To see pricing and shop all the billboards in Baltimore, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Baltimore starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Baltimore starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Baltimore starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Baltimore starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Baltimore cost?
The cost of a billboard in Baltimore depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $37,000 per month, and the average billboard in Baltimore costs about $5,300 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Baltimore?
We have static and digital billboards throughout Baltimore, including locations near the Inner Harbor, Pennsylvania Avenue, and downtown Baltimore. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Baltimore?
It depends on your audience and goals. For maximum reach, highway boards on I-95, I-695, and I-83 are hard to beat. Canton and Fells Point reach young professionals, the stadium district reaches sports fans, and locations near Johns Hopkins and other campuses reach students.
How long can I run a billboard in Baltimore?
Billboard campaigns in Baltimore can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Baltimore?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Baltimore?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Baltimore?
Browse available Baltimore billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Baltimore?
Baltimore offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Baltimore?
Browse our Baltimore inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Baltimore?
BillboardsIn offers a wide range of outdoor advertising in Baltimore, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Baltimore?
No. With BillboardsIn, you can find, price, and book Baltimore billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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