Portland, home to about 69,000 people, is the largest city in Maine, set on a peninsula in Casco Bay. Nicknamed the Forest City, it is known for the cobblestone Old Port, a nationally famous food and brewery scene and ferries to the Casco Bay islands, and nearby Portland Head Light is one of the most photographed lighthouses in America.
Maine Medical Center, the University of Southern Maine and the Maine College of Art & Design are major institutions, and cruise ships and summer tourists fill the waterfront. Maine has banned billboards since the 1970s, so street furniture, such as bus shelters and benches, and digital networks of indoor screens in shops, restaurants, gyms and venues are good choices for reaching residents and visitors.
Outdoor advertising in Portland is an effective way to build brand awareness across Portland and Greater Portland. Prices on BillboardsIn range from about $600 to more than $16,000 per month. Cost depends mostly on location, traffic and visibility, along with format, number of screens or faces and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Because billboards are not allowed in Maine, outdoor campaigns in Portland use street furniture and digital screen networks near busy areas like the Old Port, Commercial Street, Congress Street, Forest Avenue, Franklin Street and the Maine Mall area. Browse available inventory on our interactive map, pick your format and location, upload your design and check out.
Location: Street furniture in the Old Port and along Congress Street reaches the most pedestrians, while digital screens in shopping areas near Forest Avenue and the Maine Mall reach suburban shoppers.
Timing: Summer tourism and cruise season from June through October bring the biggest crowds, so plan tourism campaigns for those months.
Message: Keep it to about 7 words with one clear call to action so people can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Portland, Maine.
To see pricing and shop all the billboards in Portland, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Portland starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Portland starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Portland starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Portland starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does outdoor advertising cost in Portland?
Outdoor advertising prices in Portland range from about $600 to more than $16,000 per month. Price depends on format, location, audience, number of screens or faces and campaign length. Design and production are included.
Are billboards allowed in Portland?
No. Maine has banned billboards statewide since the 1970s, so there are no traditional roadside billboards in Portland. Street furniture, such as bus shelters, benches and kiosks, and digital networks of indoor and place-based screens are good choices for reaching people instead.
What outdoor advertising options are available in Portland?
Outdoor advertising in Portland includes street furniture such as bus shelters and benches near the Old Port, Congress Street and Forest Avenue, plus digital screen networks in shops, restaurants, gyms and other venues. Browse our map to see what is currently available.
Where are the best places to advertise in Portland?
Busy areas include the Old Port and Commercial Street waterfront, Congress Street through downtown, and Forest Avenue toward I-295. The best choice depends on your audience and budget.
How long can I run an outdoor campaign in Portland?
Run lengths depend on the format. Street furniture is usually sold in four-week periods, and digital networks often offer weekly options. Longer campaigns are available on both.
How long does it take to launch a campaign in Portland?
Digital network campaigns can often launch within about 2 weeks because there is nothing to print. Street furniture campaigns usually need about 4 weeks for printing and posting.
How do I buy outdoor advertising in Portland?
Browse inventory on our interactive map, choose a format, location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right placement in Portland?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across formats. Our team can also help you plan your campaign.
What is street furniture advertising?
Street furniture ads appear on bus shelters, benches, kiosks and other street-level structures, where they reach drivers, pedestrians and transit riders up close.
What are digital advertising networks?
Digital networks are groups of screens in places like malls, airports, gyms, restaurants and transit stations. You can update creative quickly and target specific venues and times of day.
Do I need an advertising agency to buy outdoor advertising in Portland?
No. You can browse, book and pay directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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