Bossier City, home to about 62,000 people, sits across the Red River from Shreveport in northwest Louisiana. Casino resorts such as Horseshoe, Margaritaville and Boomtown line the riverfront, Louisiana Downs hosts horse racing and the Louisiana Boardwalk Outlets and Brookshire Grocery Arena draw shoppers and concertgoers from across the Ark-La-Tex.
Barksdale Air Force Base, home of Air Force Global Strike Command and the B-52 bomber fleet, is the area's largest employer, and the Cyber Innovation Center anchors a growing tech park. I-20 and I-220 run through the city, so billboards here reach casino visitors from Texas, military families and commuters across the Shreveport-Bossier metro.


Billboard advertising in Bossier City is an effective way to build brand awareness across Bossier City and the Shreveport-Bossier area. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Bossier City include I-20, I-220, US-71, US-80 (Texas Street), LA-3 (Benton Road), Airline Drive, Barksdale Boulevard and Arthur Ray Teague Parkway. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-20 near the casinos and Airline Drive reach the most drivers, including Texas visitors, while Airline Drive and Benton Road reach local shoppers.
Audience: Bossier City mixes casino tourists, Barksdale Air Force Base personnel and local families, so entertainment, military, auto and retail messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Bossier City, Louisiana.
To see pricing and shop all the billboards in Bossier City, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Bossier City starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Bossier City starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Bossier City starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Bossier City starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Bossier City?
Billboard prices in Bossier City range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Bossier City?
Inventory in Bossier City includes static and digital boards along I-20, I-220 and US-71, plus local roads like Texas Street, Benton Road, Airline Drive, Barksdale Boulevard and Arthur Ray Teague Parkway.
Where are the best places for a billboard in Bossier City?
High-traffic spots include I-20 near the riverfront casinos and Airline Drive, I-220 near Benton Road and Barksdale Boulevard near the base. The best choice depends on your audience and budget.
How long can I rent a billboard in Bossier City?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Bossier City?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Bossier City?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Bossier City?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Bossier City?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Bossier City?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-20 and I-220 to smaller boards on local commercial streets.
Can I buy a digital billboard in Bossier City?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Bossier City?
BillboardsIn offers static and digital outdoor advertising across Bossier City and the Shreveport-Bossier area. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Bossier City?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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