Baton Rouge, the "Red Stick," is Louisiana's capital, with about 220,000 residents and a metro area of nearly 900,000. State government, LSU, a major Mississippi River port and one of the country's largest petrochemical and refining corridors bring heavy commuter, freight and visitor traffic through the city every day, and the I-10 Mississippi River Bridge is one of the busiest crossings in the South.
Billboards here reach that traffic on I-10, I-12, I-110, US-61 (Airline Highway) and US-190 (Florida Boulevard), along with busy local roads such as College Drive, Siegen Lane, Bluebonnet Boulevard, Perkins Road, Essen Lane, Highland Road, Nicholson Drive and Government Street. Strong placements include the Mall of Louisiana and Bluebonnet corridor, Perkins Rowe and Siegen Marketplace, the medical district around Our Lady of the Lake, downtown near the State Capitol and riverfront, and routes near LSU's Tiger Stadium, Southern University, L'Auberge Casino and Baton Rouge Metropolitan Airport.
Billboard advertising in Baton Rouge is an effective way to build brand awareness across Baton Rouge and the Capital Region. Prices on BillboardsIn range from about $600 to more than $14,000 per month, and the average billboard in Baton Rouge costs about $2,100 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Baton Rouge delivers about 580,000 impressions per week, at an average cost per thousand impressions (CPM) of about $0.88. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-10 and I-12 for regional reach, College Drive and Siegen Lane for shoppers, and Nicholson Drive and Highland Road near LSU for students and game-day traffic.
Timing. Plan around LSU football Saturdays in the fall, the legislative session in spring, and Mardi Gras season.
Message. Keep it to about seven words with one clear visual. I-10 congestion gives drivers a little more time, but simple still wins.
Here are a few special offers on billboard ads and other outdoor advertising in Baton Rouge, Louisiana.
To see pricing and shop all the billboards in Baton Rouge, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Baton Rouge starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Baton Rouge starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Baton Rouge starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Baton Rouge starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Baton Rouge?
Billboard prices in Baton Rouge range from about $600 to more than $14,000 per month, and the average billboard in Baton Rouge costs about $2,100 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Baton Rouge?
Inventory includes boards along I-10, I-12, I-110, Airline Highway and Florida Boulevard, plus College Drive, Siegen Lane, Bluebonnet Boulevard, Perkins Road and Essen Lane. Browse current availability on our interactive map.
Where are the best places for a billboard in Baton Rouge?
High-traffic, high-visibility spots perform best: I-10 near the Mississippi River Bridge and College Drive, the I-10 and I-12 split, I-12 near Airline Highway, and Siegen Lane and Bluebonnet Boulevard near the Mall of Louisiana.
How long can I rent a billboard in Baton Rouge?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Baton Rouge?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Baton Rouge?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Baton Rouge?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Baton Rouge?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-10 and I-12 to smaller boards on local commercial streets.
Can I buy a digital billboard in Baton Rouge?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Baton Rouge?
BillboardsIn offers static and digital outdoor advertising across Baton Rouge and the Capital Region. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Baton Rouge?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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Zip Codes: 70801, 70802, 70803, 70804, 70805, 70806, 70807, 70808, 70809, 70810, 70811, 70812, 70813, 70814, 70815, 70816, 70817, 70818, 70819, 70820, 70821, 70822, 70823, 70825, 70826, 70827, 70831, 70833, 70835, 70836, 70837, 70873, 70874, 70879, 70883, 70884, 70891, 70892, 70893, 70894, 70895, 70896, 70898.
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