Owensboro, home to about 60,000 people, is the seat of Daviess County and the fourth-largest city in Kentucky, set on the Ohio River across from Indiana and about 35 miles east of Evansville. It is famous for its barbecue, celebrated at the International Bar-B-Q Festival each May, and for bluegrass, with the Bluegrass Music Hall of Fame & Museum and the ROMP Festival downtown.
Owensboro Health Regional Hospital, Kentucky Wesleyan College, Brescia University and a strong manufacturing and distilling base keep the economy busy, and the redeveloped riverfront draws visitors year round. US-60, I-165 and US-231 meet here, so billboards reach commuters, festival crowds and travelers across western Kentucky and southern Indiana.


Billboard advertising in Owensboro is an effective way to build brand awareness across Owensboro and western Kentucky. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Owensboro include US-60 (the Wendell Ford Expressway), I-165, US-231, US-431, KY-54, Frederica Street and Parrish Avenue. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on the Wendell Ford Expressway and I-165 reach the most drivers, while Frederica Street and KY-54 reach local shoppers.
Timing: The International Bar-B-Q Festival in May and ROMP in June bring the biggest crowds, so plan spring and summer event campaigns early.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Owensboro, Kentucky.
To see pricing and shop all the billboards in Owensboro, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Owensboro starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Owensboro starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Owensboro starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Owensboro starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Owensboro?
Billboard prices in Owensboro range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Owensboro?
Inventory in Owensboro includes static and digital boards along US-60, I-165, US-231 and US-431, plus local roads like KY-54, Frederica Street and Parrish Avenue.
Where are the best places for a billboard in Owensboro?
High-traffic spots include the Wendell Ford Expressway near Frederica Street and KY-54, I-165 toward Bowling Green and Frederica Street through central Owensboro. The best choice depends on your audience and budget.
How long can I rent a billboard in Owensboro?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Owensboro?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Owensboro?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Owensboro?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Owensboro?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Owensboro?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-60 and I-165 to smaller boards on local commercial streets.
Can I buy a digital billboard in Owensboro?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Owensboro?
BillboardsIn offers static and digital outdoor advertising across Owensboro and western Kentucky. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Owensboro?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis

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