Louisville, home of the Kentucky Derby, is Kentucky's largest city, with more than 600,000 residents and a metro area of about 1.4 million people. Every spring the two-week Kentucky Derby Festival, with events like the Great Steamboat Race and the Great Balloon Race, brings huge crowds, and the Urban Bourbon Trail draws visitors year-round. That steady mix of locals and tourists makes billboard advertising in Louisville a strong choice. Downtown, NuLu, the Highlands, St. Matthews, Germantown, and Butchertown each offer a distinct audience for targeted campaigns.
Louisville sits where three interstates meet. Billboards on I-64, I-65, I-71, I-264 (the Watterson Expressway), and I-265 (the Gene Snyder Freeway) reach commuters and long-haul traffic, and boards near Louisville Muhammad Ali International Airport reach travelers. Churchill Downs, the KFC Yum! Center, L&N Federal Credit Union Stadium, and the Kentucky Exposition Center host major events, while the University of Louisville helps you reach students with targeted outdoor advertising.
Billboards are a great way to capture attention and deliver your message to a large and diverse audience. Location is one of the most important factors: some of the best spots for billboards in Louisville are high-traffic areas such as Bardstown Road, the Highlands, Westport Road, and I-64. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to get a billboard in Louisville. Our Louisville inventory delivers over 180 million impressions every week at an average cost per thousand impressions (CPM) of just $3.26. Prices range from about $600 to more than $21,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Louisville and the surrounding area.
Location. Match the location to your audience: I-64, I-65, and I-71 for commuters and interstate travelers, the Watterson and Gene Snyder for suburban drivers, and Bardstown Road and NuLu for diners and shoppers.
Message. Keep it short and attention-grabbing, with about seven words or fewer and one clear call to action. Most people see a billboard for only a few seconds.
Target audience and timing. Derby season in late April and early May brings the biggest crowds of the year, so book early if you want to reach Derby visitors.
Here are a few special offers on billboard ads and other outdoor advertising in Louisville, Kentucky.
To see pricing and shop all the billboards in Louisville, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Louisville starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Louisville starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Louisville starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Louisville starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Louisville cost?
The cost of a billboard in Louisville depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $21,000 per month, and the average billboard in Louisville costs about $3,700 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Louisville?
We have static and digital billboards throughout Louisville, including locations near St. Matthews, the East Market District (NuLu), and university campuses. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Louisville?
It depends on your audience and goals. For maximum reach, interstate boards on I-64, I-65, and I-264 are hard to beat. Dixie Highway reaches local commuters, the area around Churchill Downs reaches race fans, and the Louisville Zoo area reaches families.
How long can I run a billboard in Louisville?
Billboard campaigns in Louisville can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Louisville?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Louisville?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Louisville?
Browse available Louisville billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Louisville?
Louisville offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major interstates, while digital billboards rotate ads and allow shorter campaigns and faster creative changes, which is useful around Derby season.
How do I get a digital billboard in Louisville?
Browse our Louisville inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Louisville?
BillboardsIn offers a wide range of outdoor advertising in Louisville, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Louisville?
No. With BillboardsIn, you can find, price, and book Louisville billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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