Lexington, the "Horse Capital of the World," is Kentucky's second-largest city, with about 325,000 residents and a metro area of more than 500,000 people in the heart of Bluegrass Country. Famous horse farms, Keeneland's spring and fall race meets, the bourbon trail, and the University of Kentucky make billboard advertising in Lexington a great way to reach visitors, students, and locals. Downtown, Chevy Chase, the Distillery District, Hamburg, Beaumont, and the Southland area each offer a distinct audience for targeted campaigns.
Lexington sits where I-64 and I-75 meet, so billboards on I-75, I-64, New Circle Road, Man o' War Boulevard, Nicholasville Road, and Richmond Road reach commuters and travelers across Central Kentucky, and boards near Blue Grass Airport reach air travelers. Keeneland and the Kentucky Horse Park draw racing fans from around the world, while Kroger Field, Rupp Arena, and the University of Kentucky's tens of thousands of students add big audiences for targeted outdoor advertising.
Billboard advertising in Lexington is an effective way to promote your business and build brand awareness. Pricing is driven mostly by location and visibility, so billboards near high-traffic roads like I-75 and New Circle Road cost more than boards on quieter streets. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn offers static and digital billboards in Lexington in a variety of sizes. An average billboard in Lexington generates about 287,000 impressions every week at an average cost per thousand impressions (CPM) of just $2.96, and prices range from about $600 to more than $16,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're ready to go. Most new placements are up and running within about 2 weeks of purchase.
Location. Consider traffic volume, visibility, and who drives by. I-75 and I-64 reach interstate travelers, New Circle Road and Man o' War Boulevard reach local commuters, and Nicholasville Road reaches UK students and shoppers.
Consider your target audience and timing. Keeneland's April and October meets, UK football and basketball seasons, and bourbon tourism bring the biggest crowds, so plan your campaign around them.
Keep your messaging clear and concise. Use about seven words or fewer, a bold visual that reads from a distance, and one clear call to action.
Here are a few special offers on billboard ads and other outdoor advertising in Lexington, Kentucky.
To see pricing and shop all the billboards in Lexington, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Lexington starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Lexington starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Lexington starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Lexington starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Lexington cost?
The cost of a billboard in Lexington depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $16,000 per month, and the average billboard in Lexington costs about $3,400 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Lexington?
We have static and digital billboards throughout Lexington, including locations along I-75, New Circle Road, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Lexington?
It depends on your audience and goals. For maximum reach, interstate boards on I-75 and I-64 are hard to beat. Nicholasville Road and the area around the University of Kentucky reach students and fans, and boards near Keeneland and Blue Grass Airport reach visitors.
How long can I run a billboard in Lexington?
Billboard campaigns in Lexington can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Lexington?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Lexington?
Most new billboard placements in Lexington are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Lexington?
Browse available Lexington billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Lexington?
Lexington offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes, which is useful during race meets and game weekends.
How do I get a digital billboard in Lexington?
Browse our Lexington inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Lexington?
BillboardsIn offers a wide range of outdoor advertising in Lexington, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Lexington?
No. With BillboardsIn, you can find, price, and book Lexington billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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