Is Airport Advertising Useful?

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How would you feel if 100 million people saw your ad?

Imagine the success your business could achieve with that kind of advertising. It doesn’t have to be a dream; it can be your reality with airport ads. The busiest airport on the planet, in Atlanta, Georgia, receives one-tenth of a billion passengers yearly.

YesAirport advertising is useful. Wait until you see how powerful it can be.

Airport Advertising Insights

The airport atmosphere exudes trust and prestige, which travelers associate with the ads they see there.

83%

Of frequent flyers notice airport advertising

3 in 4

Associate airport advertising with high-quality brands

77%

Of flyers in 2023 took at least one action after seeing an airport ad

Airports are one of the only environments with an entirely captive audience. Your next big customer could be a traveler sitting at a departure gate across from your ad for hours. Here’s how to master the airport advertising game.

1

Place Ads in Idle Zones

Going into airport advertising without a plan will likely yield flat results. Idle zones are where ads have the most impact, since travelers are sedentary and captive to their surroundings. In high-movement areas, people rush past without noticing.

The best low-movement areas

Security lines
Departure gates
Baggage claims
Premium lounges

Travelers can remain in these areas for extended periods with nothing to do but take in their environment, making them far more likely to engage with your ad.

2

Harness the Digital Experience

To enthrall crowds, invest in digital and experiential formats. Digital ads are eye-catching, and the right graphics leave a lasting impression. With phone use at an all-time high, a bright, bold digital ad breaks through and introduces travelers to your brand.

Want to take it to the next level? Experiential installations let your audience physically connect with your brand and promote social media virality. Encourage travelers to take photos and tag your business so your brand thrives online too.
3

Time Your Ads

Placement and format are two-thirds of the strategy; timing is the rest. By releasing ads at strategic times of day and year, you ensure your desired travelers see them.

  • Schedule ads around flights to or from specific destinations, like popular vacation spots or major global events
  • Summer brings many leisure travelers
  • Fall brings many business and school travelers
Travelers are open to new experiences, and advertising in their travel hubs reaps considerable success.

The Big Picture

Airport advertising connects your brand to an international sphere, with the potential to spread your business worldwide. Paired with dynamic formats and geo-targeting, travelers will take the next flight out à la your brand.

Find Airport Advertising