Waterloo, home to about 67,000 people, is the seat of Black Hawk County and, together with neighboring Cedar Falls, the hub of Iowa's Cedar Valley. John Deere's Waterloo Works, where the company builds its large tractors, is one of the biggest employers in the state, and food processing and health care at MercyOne and UnityPoint Allen Hospital add thousands more jobs.
Lost Island Waterpark and Lost Island Theme Park, Young Arena's Black Hawks hockey and the Waterloo Center for the Arts draw visitors, and Hawkeye Community College and nearby University of Northern Iowa bring students. US-20, US-63, US-218 and I-380 meet here, so billboards reach commuters, plant workers and travelers across northeast Iowa.
Billboard advertising in Waterloo is an effective way to build brand awareness across Waterloo and the Cedar Valley. Prices on BillboardsIn range from about $600 to more than $14,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Waterloo include US-20, US-63, US-218, I-380, IA-21, San Marnan Drive and Crossroads Boulevard. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on US-20 and US-218 near Crossroads Center reach the most drivers, while San Marnan Drive and University Avenue reach local shoppers.
Audience: Waterloo has a large manufacturing workforce at John Deere and other plants, so recruiting, auto, trucks, healthcare and home services messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Waterloo, Iowa.
To see pricing and shop all the billboards in Waterloo, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Waterloo starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Waterloo starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Waterloo starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Waterloo starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Waterloo?
Billboard prices in Waterloo range from about $600 to more than $14,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Waterloo?
Inventory in Waterloo includes static and digital boards along US-20, US-63, US-218 and I-380, plus local roads like IA-21, San Marnan Drive and Crossroads Boulevard.
Where are the best places for a billboard in Waterloo?
High-traffic spots include US-20 near Crossroads Center and San Marnan Drive, US-218 toward Cedar Falls and I-380 toward Cedar Rapids. The best choice depends on your audience and budget.
How long can I rent a billboard in Waterloo?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Waterloo?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Waterloo?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Waterloo?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Waterloo?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Waterloo?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-20 and US-218 to smaller boards on local commercial streets.
Can I buy a digital billboard in Waterloo?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Waterloo?
BillboardsIn offers static and digital outdoor advertising across Waterloo and the Cedar Valley. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Waterloo?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
Large
Medium
Small
"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
Gathering Your Options!
Sit tight, this may take a minute.
