Des Moines is Iowa's capital and largest city, with about 210,000 residents and a metro area of more than 730,000. It is one of the country's leading insurance and financial services centers, home to Principal Financial Group and many other headquarters, and hosts the Iowa State Fair, which draws more than a million visitors every August.
Billboards here reach commuters and regional traffic on I-235, the I-35/I-80 corridor around the north and west metro, and US-65 and US-69, along with busy local roads such as Fleur Drive, Hickman Road, University Avenue, Merle Hay Road, Euclid Avenue, Army Post Road, E. 14th Street and Martin Luther King Jr. Parkway. Strong placements include downtown and the East Village, the Court Avenue district, the Iowa State Capitol area, the Merle Hay Mall and Hickman Road corridor, and routes near Drake University, Principal Park, the Casey's Center, the Iowa State Fairgrounds and Des Moines International Airport, plus Adventureland and Prairie Meadows in nearby Altoona.
Billboard advertising in Des Moines is an effective way to build brand awareness across Des Moines and Central Iowa. Prices on BillboardsIn range from about $600 to more than $17,000 per month, and the average billboard in Des Moines costs about $2,800 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Des Moines delivers about 115,000 impressions per week, at an average cost per thousand impressions (CPM) of about $5.99. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-235 for metro-wide commuter reach, I-35/I-80 for regional and through traffic, and Hickman Road, Merle Hay Road and Fleur Drive for local shoppers.
Timing. Plan around the Iowa State Fair in August, the Drake Relays in April, Iowa Cubs season and, every four years, the Iowa caucus season.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Des Moines, Iowa.
To see pricing and shop all the billboards in Des Moines, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Des Moines starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Des Moines starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Des Moines starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Des Moines starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Des Moines?
Billboard prices in Des Moines range from about $600 to more than $17,000 per month, and the average billboard in Des Moines costs about $2,800 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Des Moines?
Inventory includes boards along I-235, I-35/I-80, US-65 and US-69, plus Fleur Drive, Hickman Road, University Avenue, Merle Hay Road and Euclid Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Des Moines?
High-traffic, high-visibility spots perform best: I-235 through downtown and the west side, the I-35/I-80 interchanges, Fleur Drive near the airport, and Hickman and Merle Hay roads.
How long can I rent a billboard in Des Moines?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Des Moines?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Des Moines?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Des Moines?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Des Moines?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-235 and I-35/I-80 to smaller boards on local commercial streets.
Can I buy a digital billboard in Des Moines?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Des Moines?
BillboardsIn offers static and digital outdoor advertising across Des Moines and Central Iowa. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Des Moines?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
Large
Medium
Small
"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
Zip Codes: 50301, 50302, 50303, 50304, 50305, 50306, 50307, 50308, 50309, 50310, 50311, 50312, 50313, 50314, 50315, 50316, 50318, 50319, 50320, 50321, 50328, 50329, 50330, 50331, 50332, 50333, 50334, 50335, 50336, 50339, 50340, 50347, 50359, 50360, 50361, 50362, 50363, 50364, 50367, 50368, 50369, 50380, 50381, 50392, 50393, 50394, 50396, 50397, 50936, 50940, 50947, 50950, 50980, 50981.
Population: 1,062,743
Gathering Your Options!
Sit tight, this may take a minute.
