South Bend is the hub of the Michiana region on the Indiana–Michigan line, with about 103,000 residents about 90 miles east of Chicago. The University of Notre Dame sits on its northern edge, and Fighting Irish football at Notre Dame Stadium brings more than 75,000 fans on game days, while Beacon Health's Memorial Hospital, Saint Joseph Health System, IU South Bend and Four Winds Field, home of the South Bend Cubs, keep traffic steady all year.
Billboards here reach drivers on the Indiana Toll Road (I-80/90) to the north, the US-20/US-31 bypass around the south and west sides and US-31 toward Indianapolis, plus SR-933 (Michigan Street and Lincolnway) and busy roads such as Ireland Road, Ironwood Drive, Western Avenue, Main Street and Edison Road. Strong placements include US-31 and SR-933 near Notre Dame, the Toll Road interchanges, Ireland Road's retail corridor on the south side, and downtown routes near the Studebaker National Museum and East Race Waterway.
Billboard advertising in South Bend is an effective way to build brand awareness across South Bend and the Michiana region. Prices on BillboardsIn range from about $600 to more than $15,000 per month. The average listing is about $1,664 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in South Bend delivers about 140,000 impressions per week, at an average cost per thousand impressions (CPM) of about $2.96. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use the Indiana Toll Road for Chicago–Ohio travelers, US-31 and Michigan Street for Notre Dame and game-day traffic, and Ireland Road and Ironwood Drive for local shoppers.
Audience. South Bend combines college students and university staff, a large healthcare workforce and big crowds of football fans and visitors. Healthcare, education, restaurants, hotels and auto do well here.
Message. Keep it to about seven words with one clear visual. Highway traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in South Bend, Indiana.
To see pricing and shop all the billboards in South Bend, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in South Bend starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in South Bend starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in South Bend starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in South Bend starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in South Bend?
Billboard prices in South Bend range from about $600 to more than $15,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in South Bend?
Inventory includes boards along the Indiana Toll Road, US-31 and US-20, plus SR-933 (Michigan Street), Ireland Road and Ironwood Drive. Browse current availability on our interactive map.
Where are the best places for a billboard in South Bend?
High-traffic, high-visibility spots perform best: US-31 and Michigan Street near Notre Dame, the Indiana Toll Road interchanges, and Ireland Road on the south side.
How long can I rent a billboard in South Bend?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in South Bend?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in South Bend?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in South Bend?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in South Bend?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on the Toll Road and US-31 to smaller boards on local commercial streets.
Can I buy a digital billboard in South Bend?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in South Bend?
BillboardsIn offers static and digital outdoor advertising across South Bend and the Michiana region. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in South Bend?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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