Lafayette, home to about 71,000 people, is the seat of Tippecanoe County and, together with West Lafayette across the Wabash River, forms Greater Lafayette, nicknamed the Star City. Purdue University sits just across the river and brings more than 50,000 students to the area, along with Big Ten football and basketball crowds.
Subaru of Indiana Automotive, Caterpillar, Wabash and Franciscan Health and IU Health Arnett hospitals are major employers, and the Feast of the Hunters' Moon festival and Columbian Park draw visitors. I-65 runs along the east side of the city and US-52 and US-231 cross it, so billboards here reach commuters, students and travelers between Indianapolis and Chicago.
Billboard advertising in Lafayette is an effective way to build brand awareness across Lafayette and Greater Lafayette. Prices on BillboardsIn range from about $600 to more than $5,000 per month. The average listing is about $1,291 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Lafayette delivers about 216,970 impressions per week, at an average cost per thousand impressions (CPM) of about $1.49. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on I-65 near SR-26 and SR-38 reach the most drivers, while Sagamore Parkway and SR-26 near Tippecanoe Mall reach local shoppers.
Timing: Purdue move-in week, football and basketball season and graduation bring the biggest crowds, so book those dates early.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Lafayette, Indiana.
To see pricing and shop all the billboards in Lafayette, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Lafayette starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Lafayette starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Lafayette starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Lafayette starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Lafayette?
Billboard prices in Lafayette range from about $600 to more than $5,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Lafayette?
Inventory in Lafayette includes static and digital boards along I-65, US-52 and US-231, plus local roads like Sagamore Parkway, SR-25, SR-26, SR-38 and Teal Road.
Where are the best places for a billboard in Lafayette?
High-traffic spots include I-65 near SR-26 and the Tippecanoe Mall area, Sagamore Parkway through the east side and US-231 toward Purdue. The best choice depends on your audience and budget.
How long can I rent a billboard in Lafayette?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Lafayette?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Lafayette?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Lafayette?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Lafayette?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-65 and US-52 to smaller boards on local commercial streets.
Can I buy a digital billboard in Lafayette?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Lafayette?
BillboardsIn offers static and digital outdoor advertising across Lafayette and Greater Lafayette. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Lafayette?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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