Indianapolis, the "Crossroads of America," is Indiana's capital and largest city, with nearly 900,000 residents and a metro area of more than 2 million people. A walkable downtown, a busy convention and sports calendar, and growing suburbs make billboard advertising in Indianapolis an effective way to reach residents and visitors. The city's cultural districts, including Mass Ave, Fountain Square, Broad Ripple Village, and Indiana Avenue, along with suburbs like Carmel and Fishers, each offer a distinct audience for targeted campaigns.
More interstates meet in Indianapolis than almost anywhere else in the country. Billboards on I-465, I-65, I-69, I-70, and I-74 reach commuters and long-haul traffic, and boards near Indianapolis International Airport reach travelers. The Indianapolis 500 draws more than 300,000 fans to the Indianapolis Motor Speedway each May, and Lucas Oil Stadium, Gainbridge Fieldhouse, and the Indiana Convention Center host major events year-round, creating big audiences for targeted outdoor advertising.
Billboards are a powerful outdoor advertising tool that can help your message reach a wide audience. Pricing is driven mostly by location and visibility: billboards near high-traffic areas such as Lucas Oil Stadium, the Indianapolis Motor Speedway, and Keystone at the Crossing deliver more exposure and cost more than boards on quieter roads. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn helps businesses of all sizes get billboards in Indianapolis. Our Indianapolis inventory delivers over 700 million impressions every week at an average cost per thousand impressions (CPM) of just $2.21. Prices range from about $600 to more than $35,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Indianapolis and the surrounding metro.
Location. Match the location to your audience: I-465 for suburban commuters, I-65 and I-70 for interstate travelers, Downtown and Mass Ave for event crowds and diners, and Keystone at the Crossing for shoppers.
Message. Keep it clear and easy to read, with about seven words or fewer, a bold visual, and one call to action.
Budget and timing. Pricing depends on location, visibility, type, size, and duration. May brings the Indy 500, and the city hosts big conventions and sporting events year-round, so book early for those windows.
Here are a few special offers on billboard ads and other outdoor advertising in Indianapolis, Indiana.
To see pricing and shop all the billboards in Indianapolis, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Indianapolis starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Indianapolis starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Indianapolis starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Indianapolis starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Indianapolis cost?
The cost of a billboard in Indianapolis depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $35,000 per month, and the average billboard in Indianapolis costs about $2,300 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Indianapolis?
We have static and digital billboards throughout Indianapolis, including locations near Mass Ave, Castleton, and the Mile Square downtown. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Indianapolis?
It depends on your audience and goals. For maximum reach, highway boards on I-465, I-65, and I-70 are hard to beat. Locations near Gainbridge Fieldhouse and Lucas Oil Stadium reach sports fans, boards near Indianapolis International Airport reach travelers, and boards near Butler University and IU Indianapolis reach students.
How long can I run a billboard in Indianapolis?
Billboard campaigns in Indianapolis can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Indianapolis?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Indianapolis?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Indianapolis?
Browse available Indianapolis billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Indianapolis?
Indianapolis offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major interstates, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Indianapolis?
Browse our Indianapolis inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Indianapolis?
BillboardsIn offers a wide range of outdoor advertising in Indianapolis, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Indianapolis?
No. With BillboardsIn, you can find, price, and book Indianapolis billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
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