Waukegan is the county seat of Lake County, with about 89,000 residents on Lake Michigan about 40 miles north of downtown Chicago. The historic Genesee Theatre, the American Place casino, Waukegan Harbor and Vista Medical Center East anchor the city, and Six Flags Great America, Gurnee Mills and Naval Station Great Lakes sit just next door, bringing heavy visitor and commuter traffic.
Billboards here reach drivers on I-94 (Tri-State Tollway) to the west and US-41 (Skokie Highway), along with IL-120 (Belvidere Road), IL-132 (Grand Avenue), IL-137 and IL-43 (Waukegan Road), plus busy roads such as Sheridan Road, Green Bay Road, Lewis Avenue, Washington Street and Genesee Street. High-traffic areas include Grand Avenue and Belvidere Road toward Gurnee Mills and Six Flags, US-41 through the city, Green Bay Road's retail corridor and routes into downtown and the lakefront.
Billboard advertising in Waukegan is an effective way to build brand awareness across Waukegan and Lake County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Waukegan include I-94, US-41, Grand Avenue and Belvidere Road. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use I-94 and US-41 for Chicago–Milwaukee commuters, Grand Avenue and Belvidere Road for Gurnee Mills and Six Flags traffic, and Green Bay Road and Lewis Avenue for local shoppers.
Audience. Waukegan is a diverse, majority Hispanic city with many working families, Navy personnel nearby and casino and theme-park visitors. Bilingual creative, healthcare, auto, legal, entertainment and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Drivers on busy arterials have only seconds to read your board.
Here are a few special offers on billboard ads and other outdoor advertising in Waukegan, Illinois.
To see pricing and shop all the billboards in Waukegan, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Waukegan starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Waukegan starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Waukegan starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Waukegan starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Waukegan?
Billboard prices in Waukegan range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Waukegan?
Inventory includes boards along I-94 and US-41, plus Grand Avenue, Belvidere Road, Green Bay Road and Sheridan Road. Browse current availability on our interactive map.
Where are the best places for a billboard in Waukegan?
High-traffic, high-visibility spots perform best: Grand Avenue and Belvidere Road toward Gurnee Mills and Six Flags, US-41 through Waukegan, and Green Bay Road.
How long can I rent a billboard in Waukegan?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Waukegan?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Waukegan?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Waukegan?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Waukegan?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Waukegan?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-94 and US-41 to smaller boards on local commercial streets.
Can I buy a digital billboard in Waukegan?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Waukegan?
BillboardsIn offers static and digital outdoor advertising across Waukegan and Lake County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Waukegan?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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