Springfield is the capital of Illinois, with about 113,000 residents in the heart of central Illinois. State government, two major hospital systems, SIU School of Medicine and the University of Illinois Springfield are its biggest employers, and Lincoln sites like the Abraham Lincoln Presidential Library and Museum, Lincoln Home National Historic Site and Lincoln's Tomb, plus the Illinois State Fair and historic Route 66, draw visitors all year.
Billboards here reach drivers on I-55, the main route between Chicago and St. Louis, and I-72 toward Champaign and Decatur, plus busy roads such as Veterans Parkway, Dirksen Parkway, Wabash Avenue, MacArthur Boulevard, Stevenson Drive, Sangamon Avenue, Clear Lake Avenue and Sixth Street. High-traffic areas include Veterans Parkway near White Oaks Mall and Wabash Avenue, Dirksen Parkway near I-55, the Stevenson Drive and I-55 interchange, and routes near downtown, the Capitol and the hospital district.
Billboard advertising in Springfield is an effective way to build brand awareness across Springfield and central Illinois. Prices on BillboardsIn range from about $600 to more than $15,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Springfield include I-55, I-72, Veterans Parkway, Dirksen Parkway and Wabash Avenue. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use I-55 for Chicago–St. Louis travelers and Route 66 tourists, Veterans Parkway for west-side shoppers, and Dirksen Parkway for east-side commuters.
Audience. Springfield has a large government, healthcare and education workforce plus steady tourist traffic. Healthcare, legal, education, tourism and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Interstate traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Springfield, Illinois.
To see pricing and shop all the billboards in Springfield, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Springfield starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Springfield starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Springfield starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Springfield starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Springfield?
Billboard prices in Springfield range from about $600 to more than $15,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Springfield?
Inventory includes boards along I-55 and I-72, plus Veterans Parkway, Dirksen Parkway, Wabash Avenue and Sangamon Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Springfield?
High-traffic, high-visibility spots perform best: Veterans Parkway near White Oaks Mall, I-55 near Stevenson Drive and Dirksen Parkway, and Wabash Avenue on the west side.
How long can I rent a billboard in Springfield?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Springfield?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Springfield?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Springfield?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Springfield?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Springfield?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-55 and I-72 to smaller boards on local commercial streets.
Can I buy a digital billboard in Springfield?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Springfield?
BillboardsIn offers static and digital outdoor advertising across Springfield and central Illinois. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Springfield?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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