How Many Billboards Are There in the U.S.?

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If you’ve fallen down an out-of-home (OOH) internet rabbit hole and need to know how many billboards there are, you’ve come to the right place.

The OOH industry has been wildly successful as of late, only adding to the vast sea of billboards and other advertising mediums within the U.S. and around the world.

Total Number of U.S. Billboards Explained

~354KTo get straight to the point, there were approximately 354 thousand billboards in 2023.

But that’s not all there is to it. That total includes both traditional and digital billboards—not even counting the massive presence of transit and place-based ads.

Billboard advertising is not dwindling. With the rise of digital advertising and social media, physical, out-in-the-world ad formats have never been more important. Billboards cut through all that digital noise and bring people back to the world with ingenuity and creativity.

Physical & Digital Billboards

Here’s how the U.S. billboard count breaks down (not including the millions of transit pieces):

~354,000

Total billboards in the U.S.

~16,600

Digital billboards in 2023

44%+

Growth in digital billboards in 2023 alone

Digital billboards are the fastest-growing advertising medium in the U.S., skyrocketing to 16.6 thousand in 2023. Expect many more brightly-lit ad mediums when you’re out and about—they’re some of the most effective, too, with their naturally eye-catching nature.

Transit Advertising

Although billboards are some of the most popular ad mediums, they are nowhere near the most numerous. That honor goes to transit and place-based ads.

~1.7 million

Transit ad pieces

~1.4 million

Place-based displays

These are extraordinary numbers that show the substantial opportunities in the OOH space and how powerful it can truly be.

OOH is setting new growth records year after year, and the future holds immense potential.

The Growth Continues

As digital out-of-home (DOOH) moves into innovative arenas, billboards are graced with creative artistic expression, and AI makes its way in, what’s to come looks bright and prosperous.

Find Billboards Near You