Augusta, the "Garden City," is the center of Georgia's second-largest metro area after Atlanta, with about 200,000 residents in the consolidated Augusta-Richmond County and more than 600,000 across the Central Savannah River Area of Georgia and South Carolina. It is world-famous as the home of the Masters Tournament each April, and Fort Eisenhower, the Army's cyber center, along with a large medical and university complex, drives steady year-round traffic.
Billboards here reach commuters and regional traffic on I-20 and I-520 (the Bobby Jones Expressway), along with US-1 (Deans Bridge Road), US-25 (Peach Orchard Road), Gordon Highway and busy local roads such as Washington Road, Wrightsboro Road, Walton Way, Riverwatch Parkway and Broad Street. Strong placements include the Washington Road corridor near Augusta National, the Augusta Mall and Wrightsboro Road retail area, downtown along Broad Street and the Riverwalk, the Medical District around Augusta University and Wellstar MCG Health, and routes toward Fort Eisenhower, Augusta Regional Airport and SRP Park across the river in North Augusta.
Billboard advertising in Augusta is an effective way to build brand awareness across Augusta and the CSRA. Prices on BillboardsIn range from about $600 to more than $12,000 per month, and the average billboard in Augusta costs about $1,900 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Augusta delivers about 455,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.04. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-20 for regional and Masters traffic, Bobby Jones Expressway for commuters, and Washington Road and Wrightsboro Road for shoppers.
Timing. Masters week in April brings tens of thousands of visitors and premium attention, so book well ahead. Fort Eisenhower graduations and the fall football season also lift traffic.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Augusta, Georgia.
To see pricing and shop all the billboards in Augusta, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Augusta starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Augusta starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Augusta starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Augusta starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Augusta?
Billboard prices in Augusta range from about $600 to more than $12,000 per month, and the average billboard in Augusta costs about $1,900 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Augusta?
Inventory includes boards along I-20, I-520, US-1, US-25 and Gordon Highway, plus Washington Road, Wrightsboro Road, Walton Way and Riverwatch Parkway. Browse current availability on our interactive map.
Where are the best places for a billboard in Augusta?
High-traffic, high-visibility spots perform best: I-20 near Washington Road and Augusta National, the Bobby Jones Expressway near Augusta Mall, Gordon Highway toward Fort Eisenhower, and Washington Road.
How long can I rent a billboard in Augusta?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Augusta?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Augusta?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Augusta?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Augusta?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-20 and I-520 to smaller boards on local commercial streets.
Can I buy a digital billboard in Augusta?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Augusta?
BillboardsIn offers static and digital outdoor advertising across Augusta and the CSRA. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Augusta?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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