Sarasota, a city of about 55,000 people on Sarasota Bay, is the seat of Sarasota County on Florida's Gulf Coast. It is known for its barrier-island beaches on Siesta Key and Lido Key, the shops and restaurants of St. Armands Circle, and a strong arts scene led by The Ringling museum, the Van Wezel Performing Arts Hall and Marie Selby Botanical Gardens.
Sarasota Memorial Hospital, Ringling College of Art and Design and New College of Florida are major institutions, and the region draws large numbers of retirees, seasonal residents and tourists. US-41 runs along the bayfront and I-75 crosses the county to the east, so billboards reach visitors, affluent residents and commuters between Tampa Bay and Fort Myers.
Billboard advertising in Sarasota is an effective way to build brand awareness across Sarasota and Sarasota County. Prices on BillboardsIn range from about $600 to more than $46,000 per month. The average listing is about $3,490 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Sarasota delivers about 255,340 impressions per week, at an average cost per thousand impressions (CPM) of about $3. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on I-75 near Fruitville Road and University Parkway reach the most drivers, while US-41 and Bee Ridge Road reach local shoppers and beach traffic.
Audience: Sarasota is affluent, with many retirees, snowbirds and tourists, so healthcare, real estate, financial, dining, arts and tourism messages fit well. Plan for heavier winter and spring traffic.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Sarasota, Florida.
To see pricing and shop all the billboards in Sarasota, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Sarasota starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Sarasota starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Sarasota starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Sarasota starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Sarasota?
Billboard prices in Sarasota range from about $600 to more than $46,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Sarasota?
Inventory in Sarasota includes static and digital boards along I-75 and US-41, plus local roads like US-301, Fruitville Road, Bee Ridge Road, University Parkway and Clark Road.
Where are the best places for a billboard in Sarasota?
High-traffic spots include I-75 at the Fruitville Road and University Parkway exits, US-41 (Tamiami Trail) through the city, and Fruitville Road heading toward downtown. The best choice depends on your audience and budget.
How long can I rent a billboard in Sarasota?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Sarasota?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Sarasota?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Sarasota?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Sarasota?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-75 and US-41 to smaller boards on local commercial streets.
Can I buy a digital billboard in Sarasota?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Sarasota?
BillboardsIn offers static and digital outdoor advertising across Sarasota and Sarasota County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Sarasota?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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