Orlando, the "Theme Park Capital of the World," is home to about 320,000 residents in a Central Florida metro area of nearly 3 million people, and it welcomes more than 70 million visitors a year. Walt Disney World, Universal Orlando Resort and Epic Universe, SeaWorld, and the Orange County Convention Center make billboard advertising in Orlando one of the best ways to reach tourists, convention-goers, and a fast-growing local population. Downtown, Thornton Park, Mills 50, College Park, Lake Nona, Dr. Phillips, and nearby Winter Park each offer a distinct audience for targeted campaigns.
Most visitors drive between the airport, hotels, and parks, so highway boards get huge exposure. Billboards on I-4, the East-West Expressway (SR-408), the Beachline (SR-528), SR-417, Florida's Turnpike, International Drive, and Orange Blossom Trail reach tourists and commuters alike, and boards near Orlando International Airport, the busiest in Florida, reach travelers the moment they land. The Kia Center, home of the Magic, Inter&Co Stadium, home of Orlando City, Camping World Stadium, and the University of Central Florida, one of the largest universities in the country, add more audiences for targeted outdoor advertising.
Orlando's warm climate, world-famous theme parks, and lively nightlife make it an ideal market for billboard advertising, and location is key. Some of the best spots for billboards in Orlando are high-traffic areas such as I-4, International Drive, Orange Blossom Trail, and the Kia Center area downtown. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn helps businesses of all sizes get billboards in Orlando. Our Orlando inventory delivers over 1.2 billion impressions every week at an average cost per thousand impressions (CPM) of just $2.79. Prices range from about $600 to more than $46,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Orlando and the surrounding Central Florida area.
Location is key. Match the location to your audience: I-4 and International Drive for tourists, SR-528 and the airport for arriving travelers, SR-408 and SR-417 for local commuters, and Downtown and Mills 50 for residents and nightlife crowds.
Message. Tourists are unfamiliar with the area, so directional messages like "Exit 72, next right" work especially well. Keep it to about seven words or fewer with one clear call to action.
Budget and timing. Pricing depends on location, visibility, type, size, and duration. Spring break, summer, and the holiday season bring the biggest tourist crowds, so book early for those windows.
Here are a few special offers on billboard ads and other outdoor advertising in Orlando, Florida.
To see pricing and shop all the billboards in Orlando, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Orlando starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Orlando starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Orlando starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Orlando starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Orlando cost?
The cost of a billboard in Orlando depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $46,000 per month, and the average billboard in Orlando costs about $3,200 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Orlando?
We have static and digital billboards throughout Orlando, including locations near Orlando International Airport, the Church Street District, and the University of Central Florida. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Orlando?
It depends on your audience and goals. For maximum reach, boards on I-4 and International Drive are hard to beat. The area near Inter&Co Stadium and Lake Eola Park reaches locals and fans, and boards near UCF reach students.
How long can I run a billboard in Orlando?
Billboard campaigns in Orlando can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Orlando?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Orlando?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Orlando?
Browse available Orlando billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Orlando?
Orlando offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes, which is useful around conventions and peak tourist seasons.
How do I get a digital billboard in Orlando?
Browse our Orlando inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Orlando?
BillboardsIn offers a wide range of outdoor advertising in Orlando, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Orlando?
No. With BillboardsIn, you can find, price, and book Orlando billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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