Lakeland is the largest city in Polk County, with about 120,000 residents on I-4 halfway between Tampa and Orlando. It is home to Publix Super Markets' headquarters, Lakeland Regional Health, Florida Southern College, Southeastern University and Florida Polytechnic University, and Lakeland Linder International Airport hosts a major Amazon Air hub, so commuter, freight and visitor traffic is heavy all year.
Billboards here reach drivers on I-4, one of Florida's busiest interstates, and the Polk Parkway (SR-570), along with US-98, US-92 (Memorial Boulevard) and SR-33, plus busy roads such as South Florida Avenue (SR-37), Harden Boulevard, Lakeland Hills Boulevard, Kathleen Road and SR-540. High-traffic areas include I-4 near Lakeland Square Mall and US-98, the Polk Parkway and Harden Boulevard near Lakeside Village, South Florida Avenue, and routes near the RP Funding Center and Publix Field at Joker Marchant Stadium, the Detroit Tigers' spring training home.
Billboard advertising in Lakeland is an effective way to build brand awareness across Lakeland and Polk County. Prices on BillboardsIn range from about $600 to more than $6,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in Lakeland include I-4, the Polk Parkway, US-98, South Florida Avenue and Harden Boulevard. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use I-4 for Tampa–Orlando commuters and travelers, the Polk Parkway for south Lakeland traffic, and South Florida Avenue and Harden Boulevard for local shoppers.
Audience. Lakeland mixes families, retirees, college students and a large logistics and retail workforce. Healthcare, recruiting, home services, real estate and restaurants do well here.
Message. Keep it to about seven words with one clear visual. I-4 traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Lakeland, Florida.
To see pricing and shop all the billboards in Lakeland, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Lakeland starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Lakeland starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Lakeland starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Lakeland starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Lakeland?
Billboard prices in Lakeland range from about $600 to more than $6,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Lakeland?
Inventory includes boards along I-4, the Polk Parkway, US-98 and US-92, plus South Florida Avenue, Harden Boulevard and SR-33. Browse current availability on our interactive map.
Where are the best places for a billboard in Lakeland?
High-traffic, high-visibility spots perform best: I-4 near the US-98 interchange and Lakeland Square Mall, the Polk Parkway near Harden Boulevard, and South Florida Avenue through the city.
How long can I rent a billboard in Lakeland?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Lakeland?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Lakeland?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Lakeland?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Lakeland?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Lakeland?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-4 and the Polk Parkway to smaller boards on local commercial streets.
Can I buy a digital billboard in Lakeland?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Lakeland?
BillboardsIn offers static and digital outdoor advertising across Lakeland and Polk County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Lakeland?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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