Gainesville is home to about 145,000 residents and the University of Florida, one of the largest universities in the country with more than 55,000 students. UF Health Shands, one of the Southeast's major academic medical centers, Santa Fe College and a growing research and tech sector make it the economic hub of North Central Florida, a metro of about 350,000.
Billboards here reach drivers on I-75, the main route between Atlanta and Florida, and US-441 (13th Street), along with US-301 to the east and busy local roads such as Archer Road, Newberry Road, University Avenue, 34th Street, 39th Avenue, Tower Road and NW 43rd Street. Strong placements include the Archer Road and I-75 retail corridor near Butler Town Center and Celebration Pointe, Newberry Road near the Oaks Mall, University Avenue and Midtown near campus, and routes near Ben Hill Griffin Stadium, the Exactech Arena, UF Health Shands, North Florida Regional Medical Center, Depot Park, Gainesville Regional Airport and Gainesville Raceway, home of the Gatornationals.
Billboard advertising in Gainesville is an effective way to build brand awareness across Gainesville and North Central Florida. Prices on BillboardsIn range from about $600 to more than $7,000 per month, and the average billboard in Gainesville costs about $1,600 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Gainesville delivers about 270,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.54. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-75 for Florida-bound travelers and regional commuters, Archer Road and Newberry Road for shoppers, and University Avenue and 13th Street for students.
Timing. Plan around Gators football Saturdays, UF move-in and graduation, and the Gatornationals each March. Summer traffic drops when students leave.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Gainesville, Florida.
To see pricing and shop all the billboards in Gainesville, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Gainesville starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Gainesville starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Gainesville starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Gainesville starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Gainesville?
Billboard prices in Gainesville range from about $600 to more than $7,000 per month, and the average billboard in Gainesville costs about $1,600 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Gainesville?
Inventory includes boards along I-75, US-441 and US-301, plus Archer Road, Newberry Road, University Avenue, 34th Street and 39th Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Gainesville?
High-traffic, high-visibility spots perform best: I-75 at Archer Road and Newberry Road, Archer Road near Butler Town Center, 13th Street and University Avenue near UF, and 34th Street.
How long can I rent a billboard in Gainesville?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Gainesville?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Gainesville?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Gainesville?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Gainesville?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-75 to smaller boards on local commercial streets.
Can I buy a digital billboard in Gainesville?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Gainesville?
BillboardsIn offers static and digital outdoor advertising across Gainesville and North Central Florida. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Gainesville?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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