Wilmington, home to about 71,000 people, is the largest city in Delaware and a national center for banking, credit cards and corporate law, since so many companies are incorporated in the state. Financial firms such as JPMorgan Chase, Bank of America and Capital One, along with Chemours and Incyte, employ thousands of people downtown and in the surrounding suburbs.
The Riverfront, with the Chase Center and Frawley Stadium, along with the Delaware Art Museum and the Grand Opera House, draw visitors, and ChristianaCare's Wilmington Hospital is a major employer. I-95 runs straight through the city and Amtrak's Wilmington station is one of the busiest on the Northeast Corridor, so billboards here reach commuters, travelers between Philadelphia and Baltimore and office workers.
Billboard advertising in Wilmington is an effective way to build brand awareness across Wilmington and New Castle County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Wilmington include I-95, I-495, US-13, US-202 (Concord Pike), DE-141, DE-48 (Lancaster Avenue) and DE-52 (Pennsylvania Avenue). Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-95 through downtown and near I-495 reach the most drivers, while Concord Pike and US-13 reach local shoppers.
Audience: Wilmington has a large banking, legal and corporate workforce, so B2B, financial, legal and professional services messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Wilmington, Delaware.
To see pricing and shop all the billboards in Wilmington, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Wilmington starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Wilmington starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Wilmington starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Wilmington starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Wilmington?
Billboard prices in Wilmington range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Wilmington?
Inventory in Wilmington includes static and digital boards along I-95, I-495 and US-13, plus local roads like US-202 (Concord Pike), DE-141, Lancaster Avenue and Pennsylvania Avenue.
Where are the best places for a billboard in Wilmington?
High-traffic spots include I-95 through downtown Wilmington, I-495 along the Port of Wilmington and Concord Pike north of the city. The best choice depends on your audience and budget.
How long can I rent a billboard in Wilmington?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Wilmington?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Wilmington?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Wilmington?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Wilmington?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Wilmington?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-95 and I-495 to smaller boards on local commercial streets.
Can I buy a digital billboard in Wilmington?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Wilmington?
BillboardsIn offers static and digital outdoor advertising across Wilmington and New Castle County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Wilmington?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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