Washington, DC, the nation's capital, is home to about 700,000 residents at the center of a metro area of more than 6 million people. Hundreds of thousands of commuters and more than 20 million visitors a year make billboard advertising in Washington, DC a powerful way to reach policymakers, professionals, students, and tourists. BillboardsIn offers digital billboards, bulletins, posters, and junior posters in neighborhoods like Downtown, Dupont Circle, Georgetown, Capitol Hill, U Street, NoMa, and the Navy Yard.
Find billboards near the National Mall, home of the Lincoln Memorial, the Washington Monument, and the U.S. Capitol, or near Union Station and Reagan National Airport to reach travelers. Commuter routes like I-395, I-295, New York Avenue, and the Capital Beltway (I-495) carry heavy traffic into the city. Capital One Arena, Nationals Park, and Audi Field draw big crowds, and campuses like Georgetown, George Washington, American, and Howard University help you reach students with targeted outdoor advertising.
Billboards help businesses stand out, build brand awareness, and reach a broad audience. Strategically placed billboards near high-traffic areas get the most visibility: some of the best spots for billboards in Washington, DC are I-395, Capital One Arena, Union Station, and Downtown DC, with the Capital Beltway (I-495) reaching drivers across the metro. Also consider your target audience, the type of billboard (static bulletin, poster, or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn helps businesses of all sizes get billboards in Washington, DC. Our DC inventory delivers over 84 million impressions every week at an average cost per thousand impressions (CPM) of $11.82. Prices range from about $600 to more than $46,000 per month. To get started, use the interactive tool on our website to browse available billboards in Washington, DC and the surrounding metro.
Location. Match the location to your audience: Downtown and Capitol Hill for policymakers and professionals, the National Mall and Union Station for tourists, and Georgetown and the university areas for students.
Use clear and concise messaging. Keep it simple and direct, with about seven words or fewer and one clear call to action.
Consider the target audience. DC is a top market for advocacy and issue campaigns, so messages aimed at decision-makers near Capitol Hill and federal offices can be especially effective.
Here are a few special offers on billboard ads and other outdoor advertising in Washington, DC.
To see pricing and shop all the billboards in Washington, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Washington starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Washington starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Washington starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Washington starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Washington, DC cost?
The cost of a billboard in Washington, DC depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $46,000 per month, and the average billboard in DC costs about $8,900 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Washington, DC?
We have digital billboards, bulletins, and posters throughout Washington, DC, including locations near Pennsylvania Avenue, Dupont Circle, and Union Station. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Washington, DC?
It depends on your audience and goals. Downtown and Capitol Hill reach professionals and policymakers, the Navy Yard near Nationals Park reaches sports fans and new residents, and boards near Georgetown, GWU, and Howard reach students. Commuter routes like I-395 deliver the most daily traffic.
How long can I run a billboard in Washington, DC?
Billboard campaigns in Washington, DC can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Washington, DC?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Washington, DC?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Washington, DC?
Browse available Washington, DC billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Washington, DC?
Washington, DC offers digital billboards, bulletins (large static billboards), posters, and junior posters. Bulletins and posters provide long-term visibility, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Washington, DC?
Browse our Washington, DC inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Washington, DC?
BillboardsIn offers a wide range of outdoor advertising in Washington, DC, from bulletins and posters to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Washington, DC?
No. With BillboardsIn, you can find, price, and book Washington, DC billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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