Common Myths About Billboard Advertising
Mixed up in the myths of dragons, wizards, and mermaids seems to be the effectiveness of billboard advertising.
We’re not sure who made that mistake, but it’s about time someone cleared up the most common myths and misconceptions about billboard ads.
Billboards have stood the test of time, and in the age of digital marketing, they have grown no less effective in providing extreme visibility and exposure. In fact, they’ve become even more powerful, complementing digital ads and standing out in a world where people are always looking at screens.
Myth: Billboards Don’t Work Anymore in the Digital Age
Social media and online ads have given many the impression that billboards and out-of-home (OOH) are ancient relics. This could not be farther from the truth; billboards can actually be more effective than digital ads.
Our phones are flooded with countless ads, pop-ups, and frustrating game commercials. Digital ads have lost their sparkle, and most people jump to skip them and install ad blockers to bring peace back to their devices.
OOH ads are even more noticeable nowadays. Bright digital displays are eye-catching from long distances, creative designs awe crowds in major cities, and subtle messages instill long-term recall and recognition.
Myth: Nobody Pays Attention to Billboards
Everyone pays attention to billboards! Some blend into their backgrounds, but that’s just a sign the ad lacks visual interest—true of all advertising. It’s not about the medium; it’s about the creativity of the ad being displayed.
Creativity coupled with a long-term campaign ingrains your message in a specific location, exposed to the same audience daily—a mix that can’t be missed.
Billboards have increased intentional viewership rates compared to social ads and command attention with their impressive size. The last thing that can be said about a billboard is that it’s not noticeable.
Myth: Outdoor Advertising Is Expensive
We often see luxury brands and mega corporations on billboards, giving the impression they must be pricey. While some billboards can cost up to $10,000, most are actually quite affordable.
It’s all about the location you choose and how big you want your message to be. Times Square can run a substantial total, but the average advertiser isn’t seeking such costly endeavors. Putting your brand on display doesn’t have to break the bank; check out these tried-and-true strategies with flexible costs.
Myth: Only Big Brands Benefit from Billboard Advertising
Mega car dealers, supermarket brands, and companies with deep pockets are hard to miss on any drive. That’s because they’ve chosen highly visible locations that cost significantly more than most advertisers need.
Big brands aren’t the only ones who benefit; they’re just the most visible due to their larger budgets and prime location picks. Anyone can take advantage of billboards, and they offer special advantages to small businesses:
- Drive traffic to a nearby location
- Include a bold call to action
- Raise brand awareness
Myths Busted
Billboard advertising can be used for anything and by anyone, with the same positive effects.
