Santa Rosa is the seat of Sonoma County and the largest city in California's wine country and the North Bay, with about 180,000 residents about 55 miles north of San Francisco. It is the region's main shopping, health care and business hub, and the gateway for visitors heading to Healdsburg, the Russian River and Sonoma Valley wineries.
Billboards here reach heavy traffic on US-101, the North Bay's main highway, and SR-12, along with busy local roads such as Mendocino Avenue, Santa Rosa Avenue, Farmers Lane, Steele Lane, Stony Point Road, Fulton Road, Guerneville Road, College Avenue, 4th Street and Sebastopol Road. Strong placements include downtown near Santa Rosa Plaza and Railroad Square, Coddingtown Mall and Montgomery Village, the Santa Rosa Avenue retail corridor, and routes near Santa Rosa Junior College, the Charles M. Schulz Museum, the Luther Burbank Center for the Arts, the city's major hospitals, the Sonoma County Fairgrounds and Charles M. Schulz–Sonoma County Airport.
Billboard advertising in Santa Rosa is an effective way to build brand awareness across Santa Rosa and Sonoma County. Prices on BillboardsIn range from about $600 to more than $5,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Santa Rosa delivers about 310,000 impressions per week, at an average cost per thousand impressions (CPM) of about $10.38. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use US-101 for North Bay commuters and wine country visitors, SR-12 toward Sonoma Valley, and Santa Rosa Avenue and Mendocino Avenue for local shoppers.
Timing. Plan around harvest and wine-tasting season from late summer through fall, the Sonoma County Fair in summer, and holiday shopping downtown.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Santa Rosa, California.
To see pricing and shop all the billboards in Santa Rosa, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Santa Rosa starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Santa Rosa starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Santa Rosa starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Santa Rosa starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Santa Rosa?
Billboard prices in Santa Rosa range from about $600 to more than $5,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Santa Rosa?
Inventory includes boards along US-101 and SR-12, plus Mendocino Avenue, Santa Rosa Avenue, Steele Lane, Stony Point Road, Guerneville Road, College Avenue and 4th Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Santa Rosa?
High-traffic, high-visibility spots perform best: US-101 through downtown near Santa Rosa Plaza, the US-101 and SR-12 interchange, US-101 near Coddingtown and Steele Lane, and Santa Rosa Avenue.
How long can I rent a billboard in Santa Rosa?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Santa Rosa?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Santa Rosa?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Santa Rosa?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Santa Rosa?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-101 to smaller boards on local commercial streets.
Can I buy a digital billboard in Santa Rosa?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Santa Rosa?
BillboardsIn offers static and digital outdoor advertising across Santa Rosa and Sonoma County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Santa Rosa?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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