Santa Monica is a beachfront city of about 93,000 residents on the Westside of Los Angeles, about 15 miles west of downtown LA. The Santa Monica Pier, Third Street Promenade, Santa Monica Place and miles of beach draw millions of visitors a year, and Silicon Beach tech and media offices, Santa Monica College, UCLA Health Santa Monica and Providence Saint John's keep weekday traffic heavy.
Santa Monica tightly limits billboards inside the city, so most inventory sits along the freeway and major boulevards at its edges. Boards in the area reach drivers on I-10 (Santa Monica Freeway), which ends at the coast, and SR-1 (Pacific Coast Highway and Lincoln Boulevard), plus busy roads such as Santa Monica Boulevard, Wilshire Boulevard, Olympic Boulevard, Pico Boulevard, Cloverfield Boulevard, Bundy Drive and 26th Street. High-traffic areas include the I-10 corridor toward the coast, Lincoln Boulevard, the Metro E Line terminus downtown and routes toward the pier and Promenade.
Billboard advertising in Santa Monica is an effective way to build brand awareness across Santa Monica and the Westside. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for billboards around Santa Monica include I-10, Lincoln Boulevard and the major east–west boulevards, with limited inventory inside the city. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use I-10 for Westside commuters and beach-bound visitors, Lincoln Boulevard for traffic between Santa Monica, Venice and LAX, and the major boulevards near the city's eastern edge for local reach.
Audience. Santa Monica has an affluent, highly educated audience of tech and media professionals, plus huge numbers of tourists and beachgoers. Entertainment, tech, travel, fitness, dining and premium brands do well here.
Message. Keep it to about seven words with one clear visual. Westside traffic is often slow, but simple designs still read best.
Here are a few special offers on billboard ads and other outdoor advertising in Santa Monica, California.
To see pricing and shop all the billboards in Santa Monica, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Santa Monica starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Santa Monica starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Santa Monica starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Santa Monica starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Santa Monica?
Billboard prices in Santa Monica range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Santa Monica?
Inventory is limited by city rules and sits mostly along I-10 and the major boulevards near the city's edges, such as Lincoln, Olympic and Pico. Browse current availability on our interactive map.
Where are the best places for a billboard in Santa Monica?
High-traffic, high-visibility spots perform best: the I-10 corridor toward the coast, Lincoln Boulevard, and the major boulevards near Bundy Drive.
How long can I rent a billboard in Santa Monica?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Santa Monica?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Santa Monica?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Santa Monica?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Santa Monica?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Santa Monica?
You can choose static bulletins and posters or digital billboards where available, mostly along the I-10 corridor and major boulevards at the edges of the city.
Can I buy a digital billboard in Santa Monica?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Santa Monica?
BillboardsIn offers static and digital outdoor advertising across Santa Monica and the Westside. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Santa Monica?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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