San Rafael, home to about 61,000 people, is the seat of Marin County and its largest city, about 15 miles north of San Francisco across the Golden Gate. The Marin County Civic Center, Frank Lloyd Wright's last major work, and Mission San Rafael Arcangel are local landmarks, and Fourth Street downtown is lined with restaurants and shops.
BioMarin's headquarters, Kaiser Permanente San Rafael and county government are major employers, and China Camp State Park offers bay shoreline and trails. Billboards are limited in Marin, so most campaigns reach San Rafael drivers on US-101 and I-580, which carries traffic across the Richmond-San Rafael Bridge, along with the SMART train line through downtown.


Billboard advertising in San Rafael is an effective way to build brand awareness across San Rafael and Marin County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards serving San Rafael include US-101, I-580, Sir Francis Drake Boulevard, Fourth Street, Lincoln Avenue and Smith Ranch Road. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Inventory in Marin is limited, so look at US-101 and I-580 near the Richmond-San Rafael Bridge and nearby Bay Area corridors to reach San Rafael drivers.
Audience: San Rafael is affluent and highly educated, so healthcare, financial, real estate and premium services messages fit well, with bilingual creative for the Canal neighborhood.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in San Rafael, California.
To see pricing and shop all the billboards in San Rafael, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in San Rafael starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in San Rafael starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in San Rafael starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in San Rafael starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in San Rafael?
Billboard prices in San Rafael range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in San Rafael?
Inventory serving San Rafael includes static and digital boards along US-101 and I-580, plus nearby roads like Sir Francis Drake Boulevard and Fourth Street. Billboards in Marin County are limited.
Where are the best places for a billboard in San Rafael?
High-traffic spots include US-101 near downtown San Rafael and the I-580 interchange, I-580 at the Richmond-San Rafael Bridge and US-101 toward Novato. The best choice depends on your audience and budget.
How long can I rent a billboard in San Rafael?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in San Rafael?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in San Rafael?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in San Rafael?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in San Rafael?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Because billboards in Marin are limited, US-101 and I-580 often give the best reach. Our team can also help you plan your campaign.
What types of billboards are available in San Rafael?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-101 and I-580 to smaller boards on local commercial streets.
Can I buy a digital billboard in San Rafael?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in San Rafael?
BillboardsIn offers static and digital outdoor advertising across San Rafael and Marin County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in San Rafael?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis

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