San Mateo is a Peninsula city of about 103,000 residents halfway between San Francisco and San Jose, about 20 miles south of downtown San Francisco. It is home to Franklin Templeton and Sony Interactive Entertainment, the Bay Meadows and Hillsdale business districts, College of San Mateo and a busy downtown dining scene, with three Caltrain stations and the San Mateo Bridge carrying heavy commuter traffic.
Billboards here reach drivers on US-101 (Bayshore Freeway), one of the Bay Area's busiest freeways, SR-92 across the Peninsula to the San Mateo Bridge and I-280 on the west side, plus SR-82 (El Camino Real) and busy roads such as Hillsdale Boulevard, 3rd and 4th avenues, Delaware Street, Alameda de las Pulgas and Mariners Island Boulevard. High-traffic areas include the US-101 and SR-92 interchange, US-101 near Hillsdale Shopping Center and Bay Meadows, SR-92 approaching the San Mateo Bridge, and El Camino Real through downtown.
Billboard advertising in San Mateo is an effective way to build brand awareness across San Mateo and the Peninsula. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
Busy corridors for static and digital billboards in San Mateo include US-101, SR-92, I-280 and El Camino Real. Browse available inventory on our interactive map, pick your location, upload your design and check out. Comparing cost per thousand impressions (CPM) across options helps you get the most reach for your budget.
Location. Use US-101 for Peninsula and Silicon Valley commuters, SR-92 for San Mateo Bridge and East Bay traffic, and El Camino Real and Hillsdale Boulevard for local shoppers.
Audience. San Mateo has a high-income, highly educated audience of tech, finance and gaming professionals. B2B tech, recruiting, financial services, real estate, dining and premium brands do well here.
Message. Keep it to about seven words with one clear visual. US-101 traffic is often slow, but simple designs still read best.
Here are a few special offers on billboard ads and other outdoor advertising in San Mateo, California.
To see pricing and shop all the billboards in San Mateo, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in San Mateo starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in San Mateo starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in San Mateo starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in San Mateo starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in San Mateo?
Billboard prices in San Mateo range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in San Mateo?
Inventory includes boards along US-101, SR-92 and I-280, plus El Camino Real, Hillsdale Boulevard and Mariners Island Boulevard. Browse current availability on our interactive map.
Where are the best places for a billboard in San Mateo?
High-traffic, high-visibility spots perform best: the US-101 and SR-92 interchange, US-101 near Hillsdale and Bay Meadows, and SR-92 approaching the San Mateo Bridge.
How long can I rent a billboard in San Mateo?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in San Mateo?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in San Mateo?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in San Mateo?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in San Mateo?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in San Mateo?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-101 and SR-92 to smaller boards on local commercial streets.
Can I buy a digital billboard in San Mateo?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in San Mateo?
BillboardsIn offers static and digital outdoor advertising across San Mateo and the Peninsula. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in San Mateo?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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